It’s more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. Small businesses struggle with marketing because they lack the time and resources to handle it alone. Click To Tweet
The Biggest Problem Small Businesses Have
Attracting and retaining customers is the lifeblood of every small business in the world. So it should come as no surprise that most business owners view marketing as their toughest challenge. What’s effective? What are the best practices? How do you get the best ROI?
An Optimized Website
Websites get a lot of attention, and for good reason. They should be modern, easy on the eyes and user-friendly. But more than anything else, they should be optimized to get you conversions. Think about the end goal of your website (what action you want the user to take) and then make each page direct users towards taking that action. Do this with:
- A well-researched and executed keyphrase strategy.
- Relevant, easy to understand content
- Attention-getting headlines
- A strong call to action on every page
- Trust factors (testimonials, etc.)
- Contact information
Particularly if you own a brick and mortar business, your local clientele must be able to find you. Your keyphrase strategy should include targeted search terms and local SEO. This will make it easy for potential customers to find you with a simple Google search Here are some factors to keep in mind when running a local SEO campaign:
- Claim your Google My Business account and optimize it
- Optimize your titles and meta descriptions with your location
- Generate reviews
Paid social media platforms like Facebook Ads can provide an impressive ROI when done right. It allows you to target users on an intricate level, which can make setting them up a bit of a challenge for a novice. If you don’t have time to learn the ins and outs of this strategy, opt for an experienced marketing company to handle your advertising. Here are some benefits of Facebook ads:
- Define targeted variables such a geographical location, gender, age and interests
- Increase brand awareness, traffic and lead generation
- Allows you to schedule when you want your ads to run and select an optimization method
- Simple to set your budget
These are just a few ways to improve your marketing strategy, but the reason so many small businesses get overwhelmed with marketing is that it requires constant learning and adapting your approach. Things change online every second, so good marketing practices and search engine algorithms change rapidly right along with it. Good marketing is a full-time job, and one most small business owners can’t do while also running their business.
Contact Us to learn more about how an effective marketing strategy can boost your business in less than 3 months.