It takes time and consistency to be successful on social media. The thought of that can be overwhelming and stressful to a business owner or marketing director. How do you manage your expanding business and your commitment to social media marketing without going crazy?
Here are 5 tips to help you remain interesting, engaging, and productive on social media without getting overly stressed out:
1. Planning – Plan ahead. Pick a day of the week (maybe Monday mornings) to gather your thoughts, conduct research, make notes, review schedule of events for the week, check out the news in your industry, and talk with other team members. Use that time to decide what you want to post for the week. Your planning period will take you a couple of hours, but it pays off in the long run because it prevents you from rushing around and stressing out at the last minute.
2. Using Resources – Use tools to help you. For example, you can use HootSuite to schedule your social media posts in advance. Do this once a week, maybe on Monday afternoons. Schedule two posts per week for Facebook, Twitter, LinkedIn, etc. And, because it’s important to engage with your followers, you need to read, “like”, comment, answer questions, retweet, and share on Tuesday and Thursday mornings. This part of the process should only take you about 30 minutes.
3. Unplugging – Don’t stay continuously connected to your social media sites. It’s important to unplug and take a break. Below is an example of a social media marketing schedule for businesses. Obviously every company, business, and industry is different and each week is different, but the important thing to remember is to work out a schedule, so you don’t waste your valuable time.
- Mondays – Planning and Posting
- Tuesdays – Engaging
- Thursdays – Engaging
Please keep in mind that you can’t always stay on a strict social media schedule. Some weeks you will have to be flexible in case something unplanned happens – you suddenly get sick, breaking news, emergency, or unexpected good news that you want to share with your followers. And, if that happens, try to relax and go with the flow. But, remember, consistency is important, so don’t stay off schedule for too long. Your audience and followers want to hear from you, they get used to seeing your posts each week at a certain time, and it keeps your business in the forefront of their minds in case they need your services.
4. Changing things up – Don’t post about the same subject or topic each week. Keep things fresh, entertaining, insightful, and informative but not boring. This keeps your followers and you interested and excited about your social media posts. You may sell shoes but don’t post the same picture of flip flops each week. You may sell pet supplies but don’t talk about puppy potting training every week. Vary the subjects, types of posts, and pictures, but always stay focused on your industry and audience.
5. Asking for help – Surround yourself with loyal, trustworthy, and capable team members. You can’t do it all alone. If you don’t have the staff or team members available then contact ITVibes. We can help you manage your social media site