Businesses have been taking advantage of social media for years as these massive communication websites took over the internet. These sites allow business owners and corporations to connect to their customers on a more personal level, greatly boosting their online visibility and reputation. However, simply having active business social media accounts isn’t enough. How much attention is your online activity actually bringing you?
Proven Methods to Increase Your Twitter Following
The more social media followers you have, the more people see your content, and the more footing you’ll gain in your industry. Better yet, a high number of followers shows that people trust you to provide quality content. If your Twitter account is lackluster and you want to fix that, these tried-and-true strategies can help:
- Quantity vs. quality
- Eye-catching pictures
- Posting at the right time
- Take advantage of hashtags
- Talk to others
- Attract followers from elsewhere
1) Quantity vs. Quality
This principle actually applies to two factors: your post content and your followers.
When it comes to posting, the more you post, the more often you’ll show up in your audience’s Twitter feed. This is obviously good for online promotion. But don’t obsessively retweet, reply, or share your thoughts constantly! That crosses the line into spam and can turn your followers off. Find a good balance of frequent posts with quality content.
Now, look at your follower count. It may look like a good number, but how many of those followers are legitimate? Twitter has plenty of bots or fake accounts. It’s not always easy to verify which accounts are genuine, but if a suspicious account starts following you, it’s time to take a closer look.
2) Eye-Catching Pictures
Plenty of Twitter users stop with posting text and a few hashtags. Anyone scrolling through a feed of endless text-only tweets will definitely notice a colorful image or video! Keep custom graphics, short videos, and eye-catching photos on hand to post for your followers. Even better, link your visual content to a relevant page on your website to help boost traffic.
Pro Tip: A combination of photos, short promotional videos, and custom-designed graphics is the perfect way to add some color to your Twitter feed.
3) Posting at the Right Time
It’s possible to have an excellent understanding of how much to post on Twitter and what your audience wants to see, and still not do well because of when you post. Sharing an awesome article won’t help you if no one is online to read it. Using a social media scheduling tool, keep track of when your audience spends the most time on your profile on different days of the week and schedule your posts for those times. This ensures you get the highest possible amount of traffic on new tweets.
4) Take Advantage of Hashtags
Hashtags on social media help users group similar posts together to discuss a particular idea. Keeping an eye on hashtags relevant to you will alert you to any chance of using trending topics to promote your own brand. Just take care to research what the hashtags actually mean to avoid looking like a fool online.
5) Talk to Others
People go to Twitter for a variety of reasons. But at the end of the day, most social media users want to engage with others online and have a good time. Business social media profiles have a slightly different strategy–you have to stay professional, after all–but engagement is still essential. Your followers want to hear from you and get answers to their questions, and Twitter is a fast, convenient way to do both. Don’t feel pressured to take the same approach as Wendy’s famously does. Whatever your approach, do your best to stay connected to your target audience through their online presence.
6) Attract Followers from Elsewhere
Twitter isn’t your only social media! Nor is it the only place your company has an online presence. Promote your Twitter account on other social networks you use and display a link prominently on your website. Make sure your target audience can find you and start following you.
Use Twitter to Your Advantage
Twitter is more than just a place to share quite insights. Used correctly, Twitter can pull in impressive numbers of followers and give you a significant boost online. Never underestimate what you can accomplish through an effective Twitter strategy.
Contact ITVibes for help getting your social media strategy up and running.