Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don’t lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small business marketer in no time.
Begin Improving Your Marketing Skills
Ready to jump in? Get started with these three tips for small business marketers that will bring you increased results.
1. Watch Your Competition
One of the best ways to make your marketing thrive is to keep an eye on your competitors. Watch what they’re doing on social media and follow suite or even better, develop more creative content. Compare competitor websites to determine who has more lead generations, updated material, and SEO integration.
It’s also a good idea to be aware of any new products and services your competitors are offering. To stay in the game, you need to be providing the same or more solutions at a higher quality.
2. Ask For Testimonials
Many business owners don’t prefer to ask their customers for reviews or testimonials. However, if you can step outside of your box, the benefits will quickly follow. It’s not showing off to talk good about your brand (maybe just a little; but, in business, it’s essential). When you hear kind words from a client, ask them to share it on social media or Google.
For an even more powerful marketing piece, ask them to shoot a short video testimonial. Then, put it on your website for a dynamic approach to video marketing that will have your audience liking, loving, and sharing.
3. Be An Industry Leader
If you are dedicated to educating your audience and building relationships, becoming an industry leader will come naturally. Aside from the two techniques above, here are some additional methods to consider.
- Be active on social media
- Provide useful and informative industry content
- Maintain consistent branding
- Don’t be afraid to stand out!
- Remember, write for your audience first and Google second
Watch Your Business Thrive
Being a small business marketer can be tough. It requires a lot of time and commitment. However, by utilizing these three strategies, you can quickly be on your way to success! If you still need help developing a plan, contact ITVibes. Our knowledgeable team can help your business grow!