Marketing has shifted dramatically in recent years, with digital marketing reigning over most other forms of sales. Such rapid innovation has resulted in many businesses neglecting to adapt with the changing times, and subsequently failing. Keeping up with modern marketing techniques is crucial for the success of your business.
Learning From Past Marketing Mistakes
Every business owner makes mistakes, and if you're lucky, you catch them before they can do significant damage. Don’t bury these mistakes. Acknowledge them, and learn to identify and avoid them in the future. Click To Tweet
1) Neglecting Your Website
Online searches are the leading method by which customers connect with your business. Your website is your elevator pitch, introduction and first impression all rolled into one. Presenting an outdated or underdeveloped website casts your business in an unprofessional and low-budget light.
2) Failing to Humanize
Humanizing your customers and your brand is key, even in digital marketing. The more personalization you offer, the more connected your customers become. The more relatable you and your brand is, the better. People want an interaction, not a transaction.
3) Lacking Consistency
A static website or social media account will quickly lose traction. Search engines and customers will begin to ignore neglected pages. Your impressions and conversions will dwindle. Keep content consistent, varied and engaging.
4) Underdeveloped Brand
Your brand encompasses every aspect of your business, from the company culture to the tone of blog posts. Companies who do not spend quality time developing their brand end up with a bit of a collage. No distinct element is recognizable in a sea of images and typography. Brand management should be a top priority and integral part of your business plan.
5) Not Proofreading
While this may seem like a no-brainer, it’s still a big problem in digital marketing. Spelling errors, all-caps and lots of exclamation points can make your friendly post sound like something written by a child. It projects a level of carelessness that you probably don’t want associated with your brand.
6) Misusing Social Media
Social media can be a powerful tool in digital marketing, but you need to know how to maximize your reach. Posting the occasional thought on Facebook is simply not enough. You should have a strong social media strategy that includes search engine optimization, content scheduling and analytics.
7) Undervaluing Market Research
Market research provides important data pertaining to your customers, product, and general industry. Using that research will help you develop a smart business plan aimed at the right people. Without doing your own research you will likely make the same mistakes as business before you,
8) Mishandling Negative Feedback
Negative feedback or reviews are an unavoidable part of doing business. How you handle criticism says a lot about you and your company culture. Responding defensively or launching a personal attack against the reviewer will not diffuse the situation.
9) Slow Responses
When a customer reaches out to you and doesn’t receive a response for days or even weeks, you’ve sent a clear message that they’re not a priority. While it’s okay not to know the answer to every question, at least let your customer know that you ‘re working on it.
10) Doing It All Yourself
Possibly the most common mistake in business marketing is giving in to the temptation to do it all yourself. Whether by way of cost-cutting or ignorance, this is a tactic that nearly always ends badly. Unless you are a marketing professional, you’re going to need help. There are just too many moving parts to handle them all and still have time to devote to growing your business.
Getting Help to Grow
With frequent changes to search engine and social media algorithms, it’s easy to get lost. When faced with the unknown, educate yourself on the basics and get help for the rest. Working with an experienced brand manager can mean the difference between stagnation and growth.
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