Using Social Media Marketing to Create Brand Awareness

by | Jan 25, 2016 | Brand Management

Branding for Social Media MarketingMuch more goes into building a brand than a cool web design. You have to create visibility by becoming internet conscious–meaning, get your business on social media! If you’ve been dragging your feet, don’t wait another minute. You have already lost precious time that you could have been spending on getting the word out about your business. Start with the basic platforms like Facebook, Twitter, and LinkedIn. These accounts are easy to create, user-friendly and only take a few minutes.
ITVibes is dedicated to spreading awareness among your brand, and one effective way is through social media marketing. Managing multiple social media platforms every day can become tedious and time-consuming. If you aren’t ready to make the jump, let us help you! We know when are the best times to post, and what type of posts will keep users interacted and lead them to your site.

Stay current with 2016’s social media marketing trends.

Follow these tips to make the most out of your business’ social media.


You may be making posts around only holidays, office events or at other sporadic times. Instead, try to keep a constant trend for times and days you are posting. At least once a day put something on your social media sites to show activity and to let your customers know you are keeping up with interaction. Also, be aware of what time of the day you’re posting. Too early or too late might not be the best option. Shoot for peak times of the day when people will be checking social media updates on their phone.

Quality of Content

What you post is just as important (if not more so) as when you post. Your dog is cute, but what relevance does that have to your business? This is something you should ask yourself every time you post something to social media. It’s ok to post cute pictures of your pets, kids or spouse sometimes, but make sure it’s not the only thing being posted. You want light and fun, with an even balance of business and news.

Social Media Marketing

Links to Your Site

The whole point of social media is to grow awareness of your brand. It’s a fast, easy and effective way for new customers to discover your products and services. For this reason, you want to make sure some of your posts are linking back to your site. Send users to your site at least two or three times per week. The best way to achieve this is by creating a blog and posting the links on your social media!


This is a visually driven world. No one will read lengthy material on social media. It’s not meant to have lengthy text–hence why Twitter has a character limit. Providing visuals will always attract your audience and keep them entertained. If they are interested in reading an entire story, they can easily click the link and do so. Consider all of your options when providing visuals. There’s not just photos but also videos, SlideShares and short video clips called GIFs (Graphics Interchange Formats).

Make the most out of your social media marketing by strategically planning what and when to post. Contact us today to get started, and determine the right plan for your business.