The start of a new year is the perfect time to set some goals for your brand. It can be frustrating when you’re just starting out or are experiencing a period of slow growth, but it’s important to stay ahead of the competition by understanding and utilizing the marketing tools available to you. With the popularity of social media and the universal use of search engines, there’s no excuse not to use these platforms to your advantage.
Your Growing Brand
Brand recognition isn’t something you can buy or beg for. It’s something you must earn and establish over time. That being said, there are ways to target and reach your audience quickly and effectively. The mission then becomes turning your audience into customers, and customers into returning customers. Here are 3 goals to help you build your growing brand:
1. Update Your Website.
Your website landing page is essentially your elevator pitch. Who you are, what you do and how you do it are all questions that should be quickly answered when a visitor views your page. In addition, navigation should be user-friendly and the design should be attractive. Your website is a virtual extension of your brand and should impress and intrigue visitors. Links that go nowhere, cluttered pages or awkward fonts will distract from your brand and may ultimately lose customers.
2. Launch an SEO Campaign.
The term “Search Engine Optimization” (SEO) is widely recognized but often poorly understood. A successful SEO campaign should increase your search engine rankings, make your brand more visible on social media, drive higher sale conversion rates and maximize your return on investment. SEO should also include web content management to ensure that your website and social media are never static or repetitive.
3. Track Your Performance.
Whether you attempt to handle your brand’s SEO and web design yourself or use a brand management firm, meaningful analytics should be readily available to you. Without analytics there no way to gauge the success of a campaign, or tell what specific aspects need to be reevaluated. Analytics also allows you to use past data to make educated predictions as to what marketing techniques will and won’t work in the future.
Find What Works
The importance of a polished online presence to your business cannot be overstated. However, with everything else you have to do, promoting and maximizing your brand can seem overwhelming. Even so, don’t let that stop you from achieving your best year yet!
Contact Us today for help analyzing your needs and to create a brand management strategy tailored to your Houston business.