Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
Author
Author
Traci Huhn
Use These Powerful Writing Tools to Enhance Website Content
Use These Powerful Writing Tools to Enhance Website Content Writing eloquent and compelling website copy is an art which requires both talent and strategy - and tools! Even the most gifted writers rely on writing tools every day to ensure their copy is compelling,...
Keyword Targeting: A Quick & Easy Guide
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...
5 Easy Rules of On-Page SEO: Rule #1 Use the Right Keyphrase Strategy
The on-page SEO game has changed in the past several years. Today, on-page SEO done right will now feel less like a game and more like writing intuitive content. The best thing you can do when creating content is to write for humans because the search engines will...
SEO & The Nonprofit Organization
You Can No Longer Ignore the Benefits of Search Engine Optimization for Your Cause When you’re running a non-profit organization, developing a Search Engine Optimization (SEO) strategy may seem out of reach. Maybe you’re already stretching your budget to hold fancy...
Fitness Marketing: 10 Ways to Use Social Media to Build Brand Awareness
Fitness clubs are naturally social environments. One of the biggest benefits of going to the gym over working out at home is the ability to make social connections while you’re there. Due to the very social nature of a fitness environment, building brand awareness via...
5 Types of Social Posts You Think are Awful that Your Audience Will Love!
Social media marketing is often misguided. Businesses seeking to promote their products or services tend to drastically overlook the entire “social” aspect. When managing a business social media page, a common error is to vomit as much information about your company...
Healing Houston: How to Help those Affected by Hurricane Harvey
Featured Image Photo Credit: CTV News As one of the many cities devastated by Hurricane Harvey, Houston must now face the challenge of healing and restoration. The people of Houston are resilient, strong, and fiercely dedicated to helping one another recover. Many...
Reaching Gen Z: Marketing to Digital Natives
Now that you have finally learned how to market to millennials, it’s time to shift your focus slightly to their younger brothers and sisters: Gen Z. Gen Z are digital natives. They have grown up with technology their entire lives. Technology has provided convenience...