Author

7 Brilliant Applications of Data-Driven Marketing

7 Brilliant Applications of Data-Driven Marketing

Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...

Use These Powerful Writing Tools to Enhance Website Content

Use These Powerful Writing Tools to Enhance Website Content

Use These Powerful Writing Tools to Enhance Website Content Writing eloquent and compelling website copy is an art which requires both talent and strategy - and tools! Even the most gifted writers rely on writing tools every day to ensure their copy is compelling,...

Keyword Targeting: A Quick & Easy Guide

Keyword Targeting: A Quick & Easy Guide

If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...

SEO & The Nonprofit Organization

SEO & The Nonprofit Organization

You Can No Longer Ignore the Benefits of Search Engine Optimization for Your Cause When you’re running a non-profit organization, developing a Search Engine Optimization (SEO) strategy may seem out of reach. Maybe you’re already stretching your budget to hold fancy...

Reaching Gen Z: Marketing to Digital Natives

Reaching Gen Z: Marketing to Digital Natives

Now that you have finally learned how to market to millennials, it’s time to shift your focus slightly to their younger brothers and sisters: Gen Z.   Gen Z are digital natives. They have grown up with technology their entire lives. Technology has provided convenience...