Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...
Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...
Is your marketing assistant or digital marketing agency managing your social media the way you want them to? Probably not and here’s why. It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social...
As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. [bctt tweet="Did you know? Today, Facebook...
When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse....
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
As a business owner, Google Reviews can seem...
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
How important is local SEO to your business? With entrepreneurial pursuits at an all-time high, competition is fierce. Whether you’re just starting out or have been established for some time, local SEO can benefit your business. But for these service industries, local...
