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Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns....

Enhancing Your Website Experience to Outshine Competitors

Enhancing Your Website Experience to Outshine Competitors

If you are in the market for a brand new website or website redesign, the first question in your mind is likely “What Makes a Website Stand Out?” In other words, how do you offer your visitors a unique experience so that they will remember you and choose your business...

Digital Marketing Tips for One-Stop Shops

Digital Marketing Tips for One-Stop Shops

Many small business owners follow the "one-stop-shop" idea, inspired by big stores like Walmart and Target. But if you're not a well-known brand, it's tough to show up on Google when people search for your products. Even if you have a great website, it won't help if...

How Inbound Marketing Strategy is Changing Construction

How Inbound Marketing Strategy is Changing Construction

Inbound Marketing Strategies for the Construction Industry: In today's fast-paced business landscape, technology has transformed the way we operate. This change has left many business owners eager to adapt and understand its implications for their industries....

Why Niche Digital Marketing Drives Better Results

Why Niche Digital Marketing Drives Better Results

As a business owner in today's competitive landscape, your ultimate goal is to boost conversions and turn a profit. The year 2023 offers a multitude of marketing strategies beyond traditional approaches like billboard ads and TV commercials. In this digital age, the...

9 Surefire Ways to Screw Up PPC Keyword Research

9 Surefire Ways to Screw Up PPC Keyword Research

Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...

PPC Marketing Campaigns: The Incredible Power of Presentation

PPC Marketing Campaigns: The Incredible Power of Presentation

Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...

7 Sure-Fire Ways to Generate More Facebook Reviews

7 Sure-Fire Ways to Generate More Facebook Reviews

As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. [bctt tweet="Did you know? Today, Facebook...