Traci Huhn | ITVibes

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9 Surefire Ways to Screw Up PPC Keyword Research

9 Surefire Ways to Screw Up PPC Keyword Research

Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...

PPC Marketing Campaigns: The Incredible Power of Presentation

PPC Marketing Campaigns: The Incredible Power of Presentation

Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...

Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? Probably not and here’s why. It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social...

7 Sure-Fire Ways to Generate More Facebook Reviews

7 Sure-Fire Ways to Generate More Facebook Reviews

As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. [bctt tweet="Did you know? Today, Facebook...

Best Practices for Responding to Negative Reviews

Best Practices for Responding to Negative Reviews

When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse....

7 Brilliant Applications of Data-Driven Marketing

7 Brilliant Applications of Data-Driven Marketing

Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...