A big buzzword in the marketing community right now is “inbound marketing”. What is inbound marketing, and how does it work? How is it different from other forms of marketing, and what makes it better than other tactics? Let’s look into these questions in the...
If your website is not driving organic traffic as expected, you should adopt practical SEO optimization tips to rank the site high. The giant search engine, Google, changes its search engine ranking algorithms annually. So, you must always be conversant with the...
There are many types of writing styles available, and you need to understand how each works before putting any word on paper. Your writing objective and target readers will determine the writing style to use. Are you writing to persuade, narrate, inform, or describe...
Many of us aspire to be great professional writers, but it can be daunting to get started. The truth is that professional writing is not a walk in the park. It requires a lot of time, patience, and practice. So, don’t expect to master the art within a few days. If you...
With several types of blog formats available, you don’t have to use the same blogging style every time you write an article. Sticking to one blog format makes your content more predictable to readers who need new ideas. Instead, consider mixing up different blog...
If you are new to search engine optimization (SEO), you are probably wondering, “Why are keywords important?” Keywords are words and phrases that web visitors enter into the search engine box to look for information. And if you own a website, the keywords inform...
Team-building exercises are great for fostering bonds within your team as well as encouraging engagement within your team. They also allow your employees to have some fun. That being said, some team-building exercises are more effective than others. Here are our...
Whether you want to be the next Stephen King, William Faulkner, or you want to write blog posts like us, you can’t get there without some basic rules. If you want to follow in other great writer’s footsteps, here are our top 10 tips for beginner writers. [bctt...
Of all the acronyms in the marketing world, CRM is one of the most useful ones. What does it mean, and what is the role of CRM in marketing? How can a CRM solution help your business? Customer relationship management (CRM) is one of the keys to running a successful...
