Sarah Easlon | ITVibes

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What is Anchor Text and How Do You Use it?

What is Anchor Text and How Do You Use it?

In the world of SEO and digital marketing, there are a lot of small details that we need to know in order to improve search engine rankings. One of those niche things is anchor text. What is anchor text, and how do we use it effectively? Let’s talk about anchor text. ...

How to Promote a Product or Service Online

How to Promote a Product or Service Online

No matter what business you are in, good marketing goes a long way to help get more eyes on you. But how do you promote your product or service online effectively? Let’s talk about our favorite quick ways to get established online.  To us, some of the best ways to...

What is Google Analytics, and How Does it Work?

What is Google Analytics, and How Does it Work?

Google is the number one search engine on the internet. Most of us know that, but how do we use the analytics Google puts out to our advantage? What is Google Analytics, and how does it work? Let’s take a look at this amazing tool and how it works.  Google Analytics...

3 Reasons You Shouldn’t Stop Your SEO Campaign

3 Reasons You Shouldn’t Stop Your SEO Campaign

Keeping up with an active SEO (search engine optimization) campaign is time-consuming. Maybe you’re considering pausing your current campaign so you can reassess and start anew. You shouldn’t stop your SEO efforts for anything. Let’s talk about the reasons why: While...

4 SEO Optimization Tips

4 SEO Optimization Tips

If your website is not driving organic traffic as expected, you should adopt practical SEO optimization tips to rank the site high. The giant search engine, Google, changes its search engine ranking algorithms annually. So, you must always be conversant with the...

4 Types of Writing Styles

4 Types of Writing Styles

There are many types of writing styles available, and you need to understand how each works before putting any word on paper. Your writing objective and target readers will determine the writing style to use. Are you writing to persuade, narrate, inform, or describe...

How To Get Started Writing

How To Get Started Writing

Many of us aspire to be great professional writers, but it can be daunting to get started. The truth is that professional writing is not a walk in the park. It requires a lot of time, patience, and practice. So, don’t expect to master the art within a few days. If you...

4 Types of Blog Formats

4 Types of Blog Formats

With several types of blog formats available, you don’t have to use the same blogging style every time you write an article. Sticking to one blog format makes your content more predictable to readers who need new ideas. Instead, consider mixing up different blog...

Why Are Keywords Important?

Why Are Keywords Important?

If you are new to search engine optimization (SEO), you are probably wondering, “Why are keywords important?” Keywords are words and phrases that web visitors enter into the search engine box to look for information. And if you own a website, the keywords inform...