A marketing audit is crucial to your marketing strategy because it pinpoints the practices and efforts that are working, those that are not, and those that need improvement. An audit helps you identify marketing weaknesses and strengths, as well as potential threats...
Do you need help marketing your business but aren’t sure where to start? You know that if you want your business to grow you need to invest in marketing to attract new customers, nurture existing ones and beat your competition. The dilemma is whether to hire an...
When most employees hear the words “team building” the prevailing emotion is that of dread. Mandatory fun just isn’t really much fun for anyone, and certainly doesn’t foster feelings of camaraderie. [bctt tweet="Spending time together outside of work can bring...
Did you know that in less than 24 hours you can complete a few simple tasks to greatly improve your marketing plan? It’s true, and if you aren’t doing these things, rest assured your competitors are. So take a few minutes to read on and then get started. How to...
In early 2018 Texas-based restaurant Rockfish Seafood Grill made a surprising menu change. They upgraded their Alaska pollock to cod and their tuna steak to Saku block sushi-grade tuna. The higher quality fish costs the chain more the twice what they had been...
If you're a business owner, you can probably list the features your product or service provides from memory. That knowledge is ingrained in everything you do because it's often what differentiates you from your competitors. But do your potential customers care?...
Do you know how to calculate the right marketing budget for your business? The simplest rule of thumb is that your budget should represent between six and eight percent of your revenue. But every business owner knows that there’s much more to consider when determining...
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. [bctt tweet="When a customer is...
What’s the key to success? If you ask the most successful people in the world, many will tell you that it’s failure. With a positive mindset and healthy perspective, you can use failure to improve, innovate and learn. Failures as Fuel When the stakes are high,...
