Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall...
When voice search initially hit the mainstream, it was something of a novelty. It was a fun, futuristic product that hardly seemed poised to turn the entire digital marketing world on its head. And yet, that’s exactly what it’s doing. Voice-activated tech has turned...
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? [bctt tweet="Find out which 5...
“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most...
Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must...
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
It's more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. [bctt tweet="Small businesses struggle with marketing because they lack the time and resources...
The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? Why Your Business...
You have a website, business cards, and a Facebook account. You may think you’re doing it all right, but are you undermining your own brand in other, more subtle ways? Your image (business cards, website, etc) is just the cherry on top. Your actual brand is found in...
