Joey Hensley, Author at Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas

New Year PPC Management Checklist: Starting 2019 Off Right

by Joey Hensley | Lead Generation, PPC, Sales Performance Tracker

As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a...

Top 7 Reasons For Google Ads Not Showing

by Joey Hensley | PPC

After performing several online searches, you may be wondering, like many online advertisers, “why are my Google ads not showing?” This question is common as many business owners eagerly watch to see their ads appearing in the first page search results. After all,...

7 Reasons to Weave Your Organic SEO and PPC Strategy Together

by Joey Hensley | digital marketing, PPC, search engine optimization

Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...

The Google Auction 101

by Joey Hensley | Local Search Marketing, Online Marketing, PPC

If you’ve read anything about pay-per-click advertising or Google Ads (formerly AdWords), you’ve likely come across the Google auction. Now, it may sound strange to you. You may wonder what it is or how it works or what’s in it for you. Most likely, however, there’s a...

5 Essential Tips to a Successful PPC Campaign

by Joey Hensley | Local Search Marketing, PPC

Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...