You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s...
If you're a business marketer, you're well aware of the significance of having a presence on social media. However, it's not just about being there – it's about making the most of it. You've probably heard the buzz around consistent Facebook and Instagram posts, but...
As a key player in the development of a business, you are always looking for new creative ideas for generating leads. But not just any lead–they need to be qualified and have the potential to become a valued customer. Using a marketing automation strategy can help you...
Understanding duplicate content can be a bit tricky, and it's not just about copying. Sometimes, you might unknowingly end up with duplicate content because your web page addresses (URLs) are very similar. This can lead to a duplicate content penalty, meaning your...
If you are new to the world of SEO, there are a few essential terms to be familiar with before you begin any type of marketing campaign, or want to increase your presence on the Internet. Search engine optimization, or SEO uses tools that are Houston SEO-friendly to...
It can be tough to navigate the waters of the ever-changing Houston digital marketing world. There is a lot of chatter out there about how to best set up your digital profile so you can successfully generate leads for your company. What you may not know is exactly...
You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand's online visibility? When you incorporate SEO for LinkedIn Company Pages,...
Are you a marketer who stays ahead of the curve by investigating market developments and staying in-the-know? If not, you should be, otherwise, you could lose out on some major opportunities. The same is especially true for social media -- a place where things could...
With 2018 behind us, now is the perfect time to see what is ahead for social media marketing trends in 2019. While many things will stay the same for marketers, there are new features on social media platforms and a growing interest in different ways to present...
