Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall marketing strategy. It can be difficult to quantify the success of a particular blog post or web page without Google Analytics. Are you using Google Analytics to help guide your content marketing strategy? Here are 5 reasons you should be. Click To Tweet
Why Your Content Marketing Strategy Needs Google Analytics
There are other analytics software tools out there to help you measure website traffic, but Google Analytics can provide you with in-depth information about your website’s visitors, including who they are, what they like, what they’re looking at the most.
The Audience section of Google Analytics contains tons of crucial information that you can use to set future marketing goals. It provides a lot of data about the people who visit your website, such as their age, gender, interests, devices, and location. Knowing this you can tailor the type of content you create accordingly.
Pro Tip: The more you know about your website users, the better equipped you’ll be to tailor your content to them.
This section tells you how visitors are finding your site. These sources include:
- Organic Search: Someone clicked on your site by searching for a related term on a search engine.
- Referral: Another site features your link and someone clicked on it to get to your site.
- Social: Someone found your site via a social media platform.
- Direct: A person directly types the name of your site into their browser, or uses a bookmarked shortcut.
This data shows the path visitors traveled from one page to the next. It can help you discover your most popular pages as well as identify potential content problems. The Site Content section provides an in-depth list of your most popular pages, and the Behavior Flowchart gives you a visual look at which pages are traveled the most, and where visitors fo from there.
The conversions section allows you to track conversions and set goals. The types of goals are usually CTA actions, such as email or newsletter subscriptions, completing a contact form, following on social media, watching a video, downloading a product or document, the sale of a product, or clicking to live chat.
The tab on the top right corner of your analytics screen is Insights. Click on this and you’re provided with quick, customized answers to a variety of questions, such as:
- Over the last 6 months, on what weekdays did I have the most users?
- What are my top pages in terms of pageviews?
- What pages do people spend the most time on?
- Show me a breakdown of my users by device type.
Nothing to Lose
Google Analytics is also easy to set up and use. All you need to implement this tool is a Google account. It offers an easy to use interface, and no maintenance is required, as Google takes care of this and is constantly enhancing the tool’s capabilities. There is truly nothing to lose and lots to gain!
Why it Pays to Work With a Professional
The explosion of digital marketing means that there is a surplus of content online, but the rise of analytics proves that not everyone can create effective content. While it can be difficult to quantify the value of words, Google Analytics translates them into numbers. Working with a writer will give you content, but winning content requires marketing experts trained in the latest SEO techniques to create meaningful, effective content using an analytical perspective.