Archive

Archive Of

Month: April 2020

Online Marketing Strategies for Small Business Now and After COVID-19

Online Marketing Strategies for Small Business Now and After COVID-19

March – April, as the financial comes to an end, a new year starts when all the key business decisions, strategies and growth plans are decided.  Given the current pandemic situation, a lot of companies are closing down businesses, allowing their team to work from...

Setting Up a Great Work-from-Home Office

Setting Up a Great Work-from-Home Office

At this point, the coronavirus needs no introduction. Everyone knows what it is and everyone is probably sick of seeing it on social media and all over the news constantly. What seems to be getting less attention is the number of people who are now working from home...

Work From Home Life: Expectations vs. Reality

Work From Home Life: Expectations vs. Reality

Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...

It's All About Tone: Empathetic Marketing During COVID-19

It's All About Tone: Empathetic Marketing During COVID-19

In marketing, our goal is to sell products and services. Whether it’s by creating content or running sales campaigns, our marketing strategies exist to convert leads into customers. But should the goal stop there? According to the CEO of Distinction Institute Scott...

Your Guide to Brand Visibility During a Crisis

Your Guide to Brand Visibility During a Crisis

The current global situation has business owners and employees pretty stressed out. The coronavirus crisis is something that none of us expected or experienced before. It’s no secret that the majority of companies have been forced to close their doors, leaving many...

Designing a Clickable Social Media Card

Designing a Clickable Social Media Card

First things first: what is a social media card? A social media card is a custom-designed image that you can use in a link preview on your social media posts. As anyone who has ever shared links to Facebook or Twitter knows, the automatic function to use an image from...

Keeping Customers While Social Distancing: 7 Simple Ways

Keeping Customers While Social Distancing: 7 Simple Ways

How has the recent social distancing guidelines affected your business? If you’re like many companies, essential or non-essential, new customer traffic has plummetted and employees are having to learn how to adjust. In today’s world of technology, though, there is...