Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...
Are customers seeking your product or service able to find you on Google? Is your brand's social media gaining any traction? Potential customers that are seeking an answer to a problem they’re having are in the marketing funnel's awareness stage of the buyer’s...
Marketing expert Seth Godin said, “Whatever the status quo is, changing it gives you the opportunity to be remarkable.” To keep up with the latest trends in your industry, marketing strategies have to change and grow. The same can be applied to social media marketing....
As anyone in the sales or marketing field knows, customers are the backbone of the industry. Without customers displaying an interest and investment in your products or services, your business simply can’t survive. But you can’t automatically expect people to be...
Content creators, from blog writers to filmmakers, need some form of project management to produce quality content. It can be hard to keep up the pace of publishing fresh content in the ever-evolving digital marketing world. Productivity is an important key for every...
Did you know that millennials are currently the generation with the largest buying power? Together with the boom of the internet, having access to products is no longer a problem. Instead, millennial consumers can choose whatever they want whenever they want right in...
Instagram has become a powerful medium for your brand to reach a key demographic. When used correctly in your marketing strategy, you can create brand awareness, build consumer trust, and ultimately gain new leads. Do you want to make a powerful first impression with...
SEO is a very interesting field in that it’s both a recent development (gaining prominence around 1997) and one in which advice becomes outdated very quickly. This makes sense--after all, the internet and what people expect of the internet have changed rather...
Within the world of marketing, it’s our job to stay on top of the latest updates and trends to help brands get noticed. Making relevant content is important, but if that content isn’t getting noticed, what’s the point? It’s a new year, which means social networks are...
