Including videos in your email marketing campaigns is an effective way to boost open and click-through rates. If you’re looking to get more clicks and conversions from your email marketing campaign, consider getting creative and adding videos to the mix. [bctt...
Did you know that over 3.48 billion people are using social media? For digital marketing, that means that nearly 45% of the entire world is online. Those people are ready to receive content from their social networks, but not just any content. That’s where your...
A business or website trying to stay competitive needs an excellent social media strategy. But while social media is crucial to giving your website visibility and access to your client base, it may not be as directly helpful for your SEO strategy as you might imagine....
Do your followers love the content you create? Do they find so much value in what you provide by promoting your brand to others? Instead of focusing on one conversion, center your marketing efforts around what will make your customers happy for the long term. That's...
Competing businesses adopt different tactics to outperform others in their industry. Most companies stick to standard and acceptable strategies like SEO, clever marketing campaigns, engaging content, and more. But a few will adopt more hostile techniques. For...
We see videos being posted and shared on social media platforms every single day. With Facebook Live and Instagram stories growing in popularity, it’s safe to say that adding videos to your social media strategy is a good way to gain some traction online. [bctt...
Famous publicist, David Ogilvy said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” Do you know you’re marketing to? Neglecting to understand your customer base will ultimately end in failed attempts to earn business....
Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users typing incorrectly spelled...
If you’ve ever written a blog, you know how time-consuming that can be. From topic planning to keyword research, outlining, and finally writing; the process can take hours. If you aren’t getting any traffic to your blog, all of the time and energy you spent working on...
