Probably the most important part of the website building process is the planning that goes into it. No website can be put together without a thorough strategy and idea of an end result. Having a detailed and carefully planned out system is required to ensure a smooth...
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Month: December 2019
Happy Holidays from ITVibes Design & Marketing!
2019 has zipped along to the end in the blink of an eye. This is the time of the year we pause and reflect, analyze the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for growth. With...
Content Strategy vs Content Marketing: Is there really a difference?
In the world of marketing, the terms we used to describe our planning efforts can tend to sound similar and used interchangeably. If you’re not careful, your content strategist might be given the job of a content marketer, which can cause a myriad of issues. From...
A Beginner’s Guide to Seasonal Marketing
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...
Why Link Building in SEO is ImportantÂ
You may have heard of building backlinks, but do you know why it’s necessary for a truly successful SEO campaign? Google search uses over 200 factors to rank web pages. While offering relevant pieces of content is critical, developing a link building strategy is just...
2020: Video Marketing Trends of the Future
We’ve seen a lot of changes and new additions to the world of video marketing throughout the years. It’s safe to assume that there will be new methods to test out and different content marketing strategies to consider for the new year. The future of video marketing is...
How to Use Emojis in Your Online Marketing Strategy
Emojis are everywhere in internet-based communication, from social media posts to text messages. But despite their common appearances all over the internet, these colorful icons don’t always produce the result the user intended. A poorly chosen or misplaced emoji...