by Alanah Beebee | digital marketing, Lead Generation, PPC
Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done...
by Christina Belbas | Reputation Management, Social Media, Social Media Branding
For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately,...
by Amanda King | Content Marketing, search engine optimization
SEO is not what it once was. While it’s necessary to create consistent content with specific keywords that your target audience is searching, keywords are no longer the most important part of a profitable SEO strategy. SEO is a multi-layered process that involves a...
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