Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
It's more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. [bctt tweet="Small businesses struggle with marketing because they lack the time and resources...
Is your business on Instagram? If not, this article will make you reconsider. You could be missing out on a huge audience and branding opportunities simply by not having a presence. Instagram for business gives your company a voice on social media while...
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? Why Your Business...
In digital marketing, the most successful campaigns are those that are integrated. Simply sending a newsletter or having a website does not set you apart from the competition, and it certainly won't give your company enough recognition from search engines....
You have a website, business cards, and a Facebook account. You may think you’re doing it all right, but are you undermining your own brand in other, more subtle ways? Your image (business cards, website, etc) is just the cherry on top. Your actual brand is found in...
As a business owner, Google Reviews can seem...
