Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. [bctt tweet="When a customer is...
What’s the key to success? If you ask the most successful people in the world, many will tell you that it’s failure. With a positive mindset and healthy perspective, you can use failure to improve, innovate and learn. Failures as Fuel When the stakes are high,...
If you are new to online marketing or unfamiliar with the technicalities, you may think social media and SEO have separate functions. However, this couldn't be farther from the truth. Yes, there will be distinct differences in the strategies used on social...
Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing...
If your company has been around for years and relies heavily on existing networks and word of mouth to boost your sales, you might be wondering: Do I even need a website? The short answer is yes. A reliable online presence is crucial today. As a company...
Diverse ideas and viewpoints can often lead to creative breakthroughs and innovation. Working in a team of employees from different backgrounds, genders, generations, races and religions offers more creative energy than a homogenized workforce. [bctt tweet="When...
Whether you are just starting a business social account or you've had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good...
What are your business goals for 2018? What steps are you taking to reach them? Business goals allow you to prioritize objectives and set benchmarks to evaluate your progress. If you’re unhappy with where you are or feel like you could be more successful, take a step...
