As a business owner, you're well aware of the need for marketing strategies like an updated web design and paid online advertising. But, what about the importance of social media marketing for business purposes? Some industries may think they don't need to be...
From a very young age, it’s driven into most children that intelligence is the biggest indicator of success in school, business, and life. While it’s true that intelligence has an impact on your career success to some extent, factors such as emotional intelligence,...
A website redesign project sounds exciting, especially if you’re long overdue for an overhaul. But if you’ve invested any amount of time or your hard-earned marketing dollars into SEO and have climbed the SERPs to a valuable position, you may resist the change. 7 SEO...
Use These Powerful Writing Tools to Enhance Website Content Writing eloquent and compelling website copy is an art which requires both talent and strategy - and tools! Even the most gifted writers rely on writing tools every day to ensure their copy is compelling,...
What’s the first thing you do each morning? The last thing you do before bed? If you’re like 80% of the US population, you check your phone first thing every morning and just before bed every night. In essence, your phone and what it contains is on your mind (even...
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...
Are you looking to increase your Google ranking, but don’t know where to start with key phrases? On-page SEO is an ongoing process, and there’s always room to improve. If you’re looking to increase your reach, you’ll need more than a catchy page title. Implementing...
Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don't lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small...
A customer lifecycle is the story of your customer's relationship with your brand. Like any relationship, the customer lifecycle is marked by various arcs, phases and periods of activity. The customer journey isn't linear, as they may discover your brand in the...
