September, 2017 | ITVibes

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Month: September 2017

3 Signs Your Team Needs Marketing Automation

3 Signs Your Team Needs Marketing Automation

  If your approach to lead capturing and nurturing aren't working, you may benefit from marketing automation. However, making the decision to utilize an automation software is a huge investment for any company. You want to ensure it's going to be effective and...

B2B vs B2C In Marketing Automation: What's The Difference?

B2B vs B2C In Marketing Automation: What's The Difference?

  Business goals change depending on the type of audience being sought. Business-to-business (B2B) companies are those seeking other businesses as clients, whereas business-to-consumer (B2C) companies are those seeking a consumer audience. Because the strategies...