The holiday season brings about good tidings, lots of cheer, and the generosity of giving, which means lots of people around the world are purchasing gifts for their loved ones. Email marketing during this time helps draw in more customers as well as retain current...
The world of marketing automation can often be a trial and error process. It’s a great idea to use metrics to see if your targeted email campaigns are working well, or if they’re not. If you’re failing in some areas, perhaps it’s time to look at your automated emails...
When marketing automation is done correctly, it's an effective tool. However, if done wrong, it can be annoying. Let’s face it – sometimes, when marketing automation is done effectively and correctly, it can be a bit grating to the consumer. If your automation sounds...
Email inboxes can become quickly chaotic causing you to feel overwhelmed and frustrated. If you’re participating in marketing automation campaigns where auto emails are being sent to and from your inbox,  chances are, you're spending a few hours a day sorting through...
Financial institutions are working hard to maintain a modern way of business in this fast-paced digital era. One way of staying up to speed is by implementing marketing automation, which makes automated tasks such as emails, follow-up correspondences, and other...
