Ever signed up for a newsletter and yet every time you visit that site or click an e-mail link to a new article they’ve posted you get the same subscription offer? That’s an example of marketing automation that is close, but no cigar. Most potential leads browse your...
Many small business owners take the “one-stop-shop” approach, modeling their operation after giant retailers like Walmart and Target. But unless you are a nationally recognized brand, it can be a challenge for a one-stop-shop to gain visibility in the SERPs (search...
Few law firms have been brave enough to really test the waters when it comes to internet technology. There’s good reason for it. Nearly everything lawyers do is highly confidential. There are all kinds of rules and restrictions regarding evidence, testimony, filings,...
So goes the saying that “you have to spend money to make money.” This statement surely resonates with you as the decision maker of any organization, even nonprofit agencies and associations. The difference is that nonprofit agencies often have much smaller budgets,...
There are a lot of strategies in the digital marketing world that work, and a myriad of them that, over time, have proven to be ineffective. There is always going to be some level of marketing automation in your plan, but that doesn’t mean you should fall asleep at...
Technology has given the consumer control of every last aspect of the buying experience. The result? No one watches commercials anymore unless they just have to. Everyone hates popups, spam mail, and all other forms of invasive marketing. People want to do what they...
