Understanding duplicate content is not as simple as figuring out what is plagiarism. You can get dinged for having duplicate content on your website just because your URLs are too closely matched. In fact, it usually happens inadvertently. If you don’t fix it, your...
As a professional services firm, your digital marketing strategy will be optimal when it is tailored to your specific industry. You are always looking for ways to set yourself apart. How would you like to establish your authority, drive better results, and enjoy a...
(Note: This is the third of seven posts.) Last week we discussed the second sign that your marketing isn’t data-driven. You can read about it here. In addition, you can check out the first post here. This week we bring you the third sign, but first, a recap as to why...
It can be tough to navigate the waters of the ever-changing Houston digital marketing world. There is a lot of chatter out there about how to best set up your digital profile so you can successfully generate leads for your company. What you may not know is exactly...
(Note: This is the second of seven posts.) Last week we discussed the first sign that your marketing isn't data-driven. You can read about ensuring your solution has measurement here. This week we bring you the second sign, but first, a recap as to why we're...
The newest digital craze to hit smartphones and tablets, Pokémon GO has attracted a whirlwind of players. If you haven’t already started playing, it’s worth downloading the free game to see what the fuss is about – and to determine how to use something of such a huge...
Your digital marketing strategy will be most effective when it is real-estate centric. You will enhance your brand, establish yourself as an authority in the industry, and enjoy better results. Consider these 5 areas as you build your real estate digital marketing...
(Note: This will be an ongoing series with a total of seven posts.) Just about everyone says they're all about having their decisions be driven by data. By this they mean they want to understand their customers' (and prospects') behavior when they are visiting the...
On July 27, 2016, the Indo-American Chamber of Commerce of Greater Houston (IACCGH) hosted an interesting and informative seminar entitled, “How to Make Your Business Grow Using LinkedIn.” The focus of the seminar included how to use the popular social networking site...
