Recently a high-level overview of just what marketing automation is was discussed on this blog. Now, we'd like to go into a bit more detail and share 3Â benefits of marketing automation. As a refresher, marketing automation is a suite of tools that enable businesses to...
It’s no secret that social media has had a great impact in the world of business and marketing. This trend is only growing. Pew Research Center reports 90% of young adults ages 18 to 29 use social media while 35% of those over age 65 do. Any business serious about...
Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Do you hear people talking about software that can help you but wonder, "What is marketing automation?" And if you are...
Brand recognition was simple in the days when television gave marketers a captive audience. The key was keeping your name and cute jingle in front of enough people, often enough. These days are no more. Consumers can choose what they will view and when, and don’t...
Social media marketing has become one of the most effective – and least expensive – ways to build a brand. Twitter alone has over 255 million active users. These users create over 500 million tweets every day. An astounding 92% of all interaction is the result of...
Smart, well-planned Houston digital marketing can propel your business to greater success. One of the most powerful tools in digital marketing is an e-book, or, electronic book. It’s a concise yet informational book which reflects a certain aspect of the services your...
