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Onsite Optimization

Keywords, Meta Tags, Content

Onsite Optimization is a critical factor of Search Engine Optimization besides a good keywords strategy, social media marketing, local search engine optimization and monthly link building if you want your site to rank high in all the major search engines. This means few onsite standards and best practices need to be followed in order to make a website search engine friendly.

 

Onsite Search Engine OptimizationThis typically is the first step in the website’s optimization process. There are three key areas to consider when optimizing a Website: Navigation, Design, and Content.

 

1. Navigation

Easy and intuitive navigation plays a major role in helping the search engine robots to crawl and index the site’s content seamlessly. The internal links to the pages within the website help both the visitors and search engines easily navigate from between pages finding information quickly.

A Keyword in the menu, page URL and links will help the search engines better understand the content on the destination. So, using the keywords as hyperlinks within the pages to other pages helps in onsite optimization rather than the words “Click here” or “Learn More”.

 

2. Design

The site’s design and layout not only affects the target market audience in getting positive or negative connection with the website, it also significantly impact the search engine optimization. It is important to apply SEO best practices right from the scratch as the website is designed and developed.

It is important the design is attractive and functional with industry standard features and branding. The Website design needs to reflect the needs and expectations of the users. Points to be considered:

Say No To Flash

Avoid Flash driven animation on the pages which is not Google and Mobile friendly. It is also expensive to make any small changes in the future. Rather use JavaScript with HTML5 to create animation effects which is completely Search Engine and Mobile (iPhone, Android, iPad) friendly.

HTML/CSS Validation
The Website source code is checked for errors and inappropriate design elements that may be prohibiting search robots from reading the code effectively. W3C guidelines need to be followed to avoid redundant and excessive code to make sure the search engines can easily crawl and index all content.

Meta Tag Optimization
Keywords in page names, titles, and descriptions need to be embedded for each page in the site. Proper use of Title tags (<title></title>), Descriptions helps in proper indexing.

3. Content

Content is King when it comes to Search Engine Optimization. A thorough content and keywords strategy is vital to help search engines determine on how to index the site and to which keyword phrases the site should be shown in the organic search results.

Before writing any page content, major searched keywords in that industry need to be analyzed. Simple and Well written content-driven sites not only improve the optimization but also make visitors comfortable, and connect with the website  improving the conversion rate to prospects. Points to be considered:

 HTML Tags

Using proper Header tags (i.e. H1, H2, H3), Paragraph (<p></p>), Link (<a></a>), Image tag with Alt and Title (<img alt=”” title=”” /> help the search engines to know the hierarchy of the page and index the content smoothly. It’s important to enclose the top content in a H1 header tag and to make sure the header and the first paragraph include the targeted keywords.

Keyword density

Pages need to have optimal amount of content to help both the search engines and website visitors understand the information. The top keywords selected should be naturally integrated as phrases into the page content. Although search engines should be taken into account, the needs of the users come first in making the information readable and sensible accomplishing the end goals of the site.

We Got You Covered

All our website designs come with built in Onsite Optimization as part of our SEO strategy. We offer packages that completely integrate into our Website design and Marketing services. We create and implement organic search engine optimization to boost your website’s search engine ranking, and inbound traffic to help with lead generation.

We have implemented Search Engine Optimization that exceeded clients’ expectations. We did it many times. We can do it again for you! Contact our SEO specialists today to get started with your Website design and Optimization.