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Why Your Website is More Important than your Business Card

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Why Your Website is More Important than your Business Card

Why Your Website is More Important than your Business Card

With the age of electronic media having more or less every respectable news source ditching the old print and ink form, the same situation has become of the business card. What was once a primary way to get your name out to the world is now just a novelty. And rightly so! A business card is a terrible way to get your name out, in that tiny little space you can only write so much. And if you want to survive in today’s world, you better get yourself a website. Reasons why your website is more important than your business card are: A Website Provides Constant Updates and Better Outreach On a business card you are limited to what you can say and once you say it, the press will print them and that little message or information will stay with whoever takes one. And say, god forbid you have an error, an address change, a new phone number or something along the lines, what you will do then? On a website you are not limited with what you want to say. You can edit information you want to give out at any given moment and best of all, no one will notice any mistakes you might have made, since you would have already taken care of them. This information will then be viewed by thousands online. Compete Your website is the herald of whatever you do; a good website serves as a money maker and gets more customers. From this website, you will advertise any and all products, virtually without cost. And as thousands or more people will...
Expert Digital Marketing Tips for the Fourth Quarter

Expert Digital Marketing Tips for the Fourth Quarter

October marks the beginning of the fourth quarter. We are in the last stretch of 2015, and many of us have learned and placed a lot of time and energy on our online marketing campaigns that have spanned the web through our websites, blasted through social media networks, and landed in thousands of virtual mail boxes.   Marketing Zen is one of the leading digital marketing firms in the world. They are a muti-million dollar company boasting clients such as Forbes, Progressive, and The Y. So when they speak, we listen. Here are a few tips from the experts at Marketing Zen to help finish the year off strong:   Consistent Quality Content “To level up in the content game, create an editorial content calendar and agree to publish at least once a week.” It is a must that you provide updated content frequently to not only stay in good standing with google rankings, but to establish your brand as an authority on what is new and innovative in your industry. Marketing Zen also mentions that short blurbs do not count as content anymore, real and deep content rich with information should be about 800-1200 words.   Update Your Website Design “HTML 5 and CSS 3 are hot, hot, hot. You should also design with plenty of white space, custom images,infographics, and main menus hidden behind hamburgers.” Don’t know what this means? Talk to us. Just say no to autoplay videos and audio, flash, and non-mobile sites.   Make Your Site Responsive Responsive design means that your site can be viewed on a number of different devices. It increases...
Five Things That Limit the Success of Your Website

Five Things That Limit the Success of Your Website

With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and the writers at Website Magazine are giving it to us with their article “5 Reasons Why Your Website Will Never Be Successful.” Never is a strong word, but that is what we can count on if our website has the following:   “Lack of Usability” Confusing, difficult, and frustrating are words that you do not want visitors to use to describe your website. If a user cannot find what they are looking for within the first two clicks, their third click is surely to be the back button. The Solution: Easy-to-navigate pages, readily available information, clean layout, clear headers and organization of information.  All of these aspects allow the user to find information quickly and effortlessly, leaving them the time, energy, and willingness to give you a call.   “Information Overload” A bombardment of pictures, video, and text may seem thorough, but to a new visitor it is nothing less than overwhelming. “Customers crave information,” and it is the cornerstone of a good content strategy to provide enough but not too much all at once.  Instead try this…   The Solution: Provide key information, presenting focused information in a logical way. Place yourself in the customer’s position and ask yourself what are they looking for? Then develop your key points based on fulfilling those needs.   “Poor Website Name” Customers...
Add These SEO Tactics to Your “Not to Do” List

Add These SEO Tactics to Your “Not to Do” List

10 Tools for Your SEO Toolbox If you have begun your venture into the realm of online marketing through web design, web development, and social media marketing you may have already come across an important three letter acronym that can mean total success or failure for your web site.  SEO, search engine optimization, is know a leading factor in how Google and other search engines rank your website. SEO can start off begin quite overwhelming, especially with long lists of things you should and shouldn’t do. But rest assured, once your reach past the learning curve, it becomes very easy to develop and incorporate an effective SEO campaign into your website’s content. We have found a very eye pleasing and user friendly infograph from Fertile Frog that gives you 10 SEO tactics that you must avoid in order to write successful, traffic, and lead generating content:   As we continue to progress in our SEO skills, it is always helpful to have these guidelines to keep us on the right track.  Using some of the tactics may be very appealing at some times, but developing a creative alternative is always a more fruitful strategy. Thinking about creating a website?  Contact Us for more...
Millennials: The Next Marketing Frontier

Millennials: The Next Marketing Frontier

Millennials:   You may or may not have heard the term. Sources vary, but generally Millennials are classified as individuals with birth years ranging from 1982-2004.  Famous generations like the Baby Boomers have come about due to a significant societal influence, i.e. WWII.  For the Millennials, their lives have developed from a culture heavily influenced by a continually evolving entity: the computer.   Many researchers have named traits of these so-called, “Millennials” as being community engaged, globally connected, confident, tolerant, upbeat…narcissistic and entitled.  Wait, what? While Millennials have leveraged computers and the internet to give them an empathetic view and wider knowledge about the people and world around them, they have also used it as a tool to perpetuate a virtual identity and sense of self.  Hence the popularity of Social MEdia, and the ever popular “selfie”, which may or may not be a type of art form.       Though socially engaged and intrinsically self-absorbed, Millennials command a respect and power all their own.  They are a unique group of people who have seen computers and the internet evolve since their birth.  And as they grow older, their buying power and influence becomes larger.  It is important to understand the uniqueness of these individuals, as only a unique and creative marketing strategy will be successful in harnessing their interest.   Gone are the days of traditional advertising. Millennials use their computers and smart phones to shop.  Below are five tips from Mr. Joe Kaplan at Mashable.com on how to successfully capture their attention before the next cat video shows up on their feed:   “Go Mobile”: Your...