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How to Design a Strong Integrated Online Marketing Strategy

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How to Design a Strong Integrated Online Marketing Strategy

How to Design a Strong Integrated Online Marketing Strategy

  There is a saying that says it takes an entire village to raise a child. Similarly, it takes an entire company to design an online marketing strategy. An online marketing strategy is a living breathing entity that requires attention, nourishment, and support from all aspects of a business. Here are some tips to help bring everyone together in effort to create your best online marketing strategy yet:   Join Hands Coming together to develop a unified and aligned message that hits on major customer end points from each department promotes internal communication within teams and outlines the process that a customer will encounter when working with your company. Having everyone on the same page provides a smooth ride for everyone.   Take the Journey Once your company has aligned a direction, place yourself in your customer’s position and define each step of the process they will go through in working with your business. Document these stages and understand where each team (sales, marketing, development, etc.) plays a role and what role they play. Develop Content Using each department’s strengths, begin to develop the content you wish to promote and distribute. Content can be in many forms: blogs, social media, newsletters, website content, brochures, etc. The core theme however should be evident in every part. This theme is decided on through the collaborative efforts of the company’s departments. Identify marketing, sales, and customer support goals from each department to develop a unified representation of your company.   Distribute Content Content can be distributed in many ways via email, social media networks, and PR campaigns. Again, coming together as a...
Expert Digital Marketing Tips for the Fourth Quarter

Expert Digital Marketing Tips for the Fourth Quarter

October marks the beginning of the fourth quarter. We are in the last stretch of 2015, and many of us have learned and placed a lot of time and energy on our online marketing campaigns that have spanned the web through our websites, blasted through social media networks, and landed in thousands of virtual mail boxes.   Marketing Zen is one of the leading digital marketing firms in the world. They are a muti-million dollar company boasting clients such as Forbes, Progressive, and The Y. So when they speak, we listen. Here are a few tips from the experts at Marketing Zen to help finish the year off strong:   Consistent Quality Content “To level up in the content game, create an editorial content calendar and agree to publish at least once a week.” It is a must that you provide updated content frequently to not only stay in good standing with google rankings, but to establish your brand as an authority on what is new and innovative in your industry. Marketing Zen also mentions that short blurbs do not count as content anymore, real and deep content rich with information should be about 800-1200 words.   Update Your Website Design “HTML 5 and CSS 3 are hot, hot, hot. You should also design with plenty of white space, custom images,infographics, and main menus hidden behind hamburgers.” Don’t know what this means? Talk to us. Just say no to autoplay videos and audio, flash, and non-mobile sites.   Make Your Site Responsive Responsive design means that your site can be viewed on a number of different devices. It increases...
Five Things That Limit the Success of Your Website

Five Things That Limit the Success of Your Website

With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and the writers at Website Magazine are giving it to us with their article “5 Reasons Why Your Website Will Never Be Successful.” Never is a strong word, but that is what we can count on if our website has the following:   “Lack of Usability” Confusing, difficult, and frustrating are words that you do not want visitors to use to describe your website. If a user cannot find what they are looking for within the first two clicks, their third click is surely to be the back button. The Solution: Easy-to-navigate pages, readily available information, clean layout, clear headers and organization of information.  All of these aspects allow the user to find information quickly and effortlessly, leaving them the time, energy, and willingness to give you a call.   “Information Overload” A bombardment of pictures, video, and text may seem thorough, but to a new visitor it is nothing less than overwhelming. “Customers crave information,” and it is the cornerstone of a good content strategy to provide enough but not too much all at once.  Instead try this…   The Solution: Provide key information, presenting focused information in a logical way. Place yourself in the customer’s position and ask yourself what are they looking for? Then develop your key points based on fulfilling those needs.   “Poor Website Name” Customers...
Add These SEO Tactics to Your “Not to Do” List

Add These SEO Tactics to Your “Not to Do” List

10 Tools for Your SEO Toolbox If you have begun your venture into the realm of online marketing through web design, web development, and social media marketing you may have already come across an important three letter acronym that can mean total success or failure for your web site.  SEO, search engine optimization, is know a leading factor in how Google and other search engines rank your website. SEO can start off begin quite overwhelming, especially with long lists of things you should and shouldn’t do. But rest assured, once your reach past the learning curve, it becomes very easy to develop and incorporate an effective SEO campaign into your website’s content. We have found a very eye pleasing and user friendly infograph from Fertile Frog that gives you 10 SEO tactics that you must avoid in order to write successful, traffic, and lead generating content:   As we continue to progress in our SEO skills, it is always helpful to have these guidelines to keep us on the right track.  Using some of the tactics may be very appealing at some times, but developing a creative alternative is always a more fruitful strategy. Thinking about creating a website?  Contact Us for more...
Millennials: The Next Marketing Frontier

Millennials: The Next Marketing Frontier

Millennials:   You may or may not have heard the term. Sources vary, but generally Millennials are classified as individuals with birth years ranging from 1982-2004.  Famous generations like the Baby Boomers have come about due to a significant societal influence, i.e. WWII.  For the Millennials, their lives have developed from a culture heavily influenced by a continually evolving entity: the computer.   Many researchers have named traits of these so-called, “Millennials” as being community engaged, globally connected, confident, tolerant, upbeat…narcissistic and entitled.  Wait, what? While Millennials have leveraged computers and the internet to give them an empathetic view and wider knowledge about the people and world around them, they have also used it as a tool to perpetuate a virtual identity and sense of self.  Hence the popularity of Social MEdia, and the ever popular “selfie”, which may or may not be a type of art form.       Though socially engaged and intrinsically self-absorbed, Millennials command a respect and power all their own.  They are a unique group of people who have seen computers and the internet evolve since their birth.  And as they grow older, their buying power and influence becomes larger.  It is important to understand the uniqueness of these individuals, as only a unique and creative marketing strategy will be successful in harnessing their interest.   Gone are the days of traditional advertising. Millennials use their computers and smart phones to shop.  Below are five tips from Mr. Joe Kaplan at Mashable.com on how to successfully capture their attention before the next cat video shows up on their feed:   “Go Mobile”: Your...