6 Tips to Help You Receive Good Online Reviews

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6 Tips to Help You Receive Good Online Reviews

6 Tips to Help You Receive Good Online Reviews

A smart shopper is an informed shopper and many people use the internet to view customer reviews before making a purchase or deciding which restaurant, movie, or service to use. This places customer reviews as a very important aspect in sales. Both good and bad reviews play pivotal roles in a business’s reputation.  The more good reviews a business has, the more likely people will be to use it.  However, one bad review can place a tarnish on an otherwise shiny reputation.  Ultimately the only control over our customers is the service that we provide them.  Court Cunningham from the Houston Business Journal has outlined 6 tips that can help you generate more positive reviews for your business: 1.  “Ask when your customer is smiling” “Seize the moment, and ask for a review after you’ve wowed your clients.” Customers are more inclined to provide you with a positive review when they are happy with your service.  The key is timing, simply ask the for a review once you see that they are happy and appreciative of your service. 2. “Be Bold” Don’t be shy! Use confidence, enthusiasm, and a positive attitude when asking.  Many customers, if satisfied with your service, will gladly comply. 3. “Make it easy” Provide clear links or specific instructions for your customers to provide a review.  The easier the process, the more reviews you will get. 4. Integrate your employees Ask your employees to request a review from all of your satisfied customers.  Make sure that each employee understands the importance of positive reviews, and they have specific instructions on how to obtain those reviews. 5. “Follow up with...
Quality Content vs. Black Hat SEO

Quality Content vs. Black Hat SEO

In his article for HubSpot, “Confessions of a Google Spammer,” former black hat SEO writer Jeff Deutsch explained why going the “black hat” SEO route is a very bad idea, and why producing quality content and using an inbound marketing approach is the way to go instead. What does “black hat SEO” mean? It essentially means using unethical methods to boost your ratings on search engines. Black hat SEO is writing exclusively for the search engines rather than trying to provide good content for your clients or your clients’ customers or potential customers. It is not only frowned upon in the SEO community and annoying to read, it also puts the whole site at risk, because if the search engine discovers that black hat SEO methods are being used, it could be kicked from its spot in the rankings or even banned. This could destroy your business, because if no one can find you online, they may not know you exist. And if they don’t know you exist, how can they hire you? What are examples of black hat SEO methods? • Keyword stuffing. This is where you pack lots of keywords into your site without any content to accompany them. Yes, of course you need to have keywords in your content; but if keywords are all you have, with no other information, or they don’t make sense in the content, you are playing with fire. The search engine will eventually catch on and classify your site as spam and bump you. • Invisible text. This is using text that is the same color as the background. It tries...

How Oil and Gas Companies Can Use Social Media

How Oil and Gas Companies Can Use Social Media Social media marketing is a powerful tool to use for any industry, but unfortunately it is underused by oil and gas companies. Many assume it is only for 16 year olds, shopping, and sharing pictures of your grandchildren, but social media is much more than that. B2B companies are using Facebook, LinkedIn, Twitter, and YouTube to expand their brand, offer information, provide thought leadership, and communicate with other businesses. If oil and gas companies follow these social media tips, they will increase their following, reach more people, and cultivate an impactful and positive brand: Planning – it’s always important to be organized, plan ahead, and prepare a schedule. And, this is particularly true of social media marketing. Schedule specific days and times each week to post, engage with followers, meet and follow new people. Don’t focus on the negative – Don’t let negative feedback hold you back. Don’t worry about potential critics, instead reach out to those who are positive. Contribute – Actively post interesting, helpful, and relevant information on your social media sites. Please don’t waste your follower’s time. Also, participate in live conservations to improve visibility. Consistency is key – You must post and interact on a regular basis. Stick to your schedule. If possible, do it every week – several times a week would be optimal. The more reliable you become, the more connections you will develop. Three social media platforms that are leading the way for oil and gas companies: LinkedIn – LinkedIn is considered the largest network of professionals in the world, so it’s probably the...

6 Ways to Increase Website Traffic and Sales

Search Engine Optimization (SEO) is a process of ranking a Houston website high on organic search results of a search engine like Google for relevant search terms (keywords & phrases) entered by consumers. The search engines use a set of rules and check points in their algorithm to determine the ranking of websites. It’s noteworthy to understand how Google, leader in search engines, works in terms of the organic optimization and White Hat methods (other than the paid option). Google is known to change their search algorithm constantly to improve the search experience of the online consumers. About 86% of the buyers in current generation use search engines to research products and services before making their purchasing decision. Hence, it’s vital that your business website is fully optimized for search engines so potential clients can find you quickly and easily before they can find your competition. The changes in the Google’s algorithm emphasize on 6 main factors. 1. Content Freshness Original content that has a time-stamp of 3 yrs, 3 months, 3 days, 3 hrs, 3 mins matter now. The latest the better. Hence, regular updates on the Blog help in getting the website re-indexed by the bots. Also, ongoing Social Media posts create fresh content for optimization if integrated to the Website. 2. Social Media As businesses move into 21st century, social collaboration is important for businesses to create an active online relationship and engagement with their loyal and potential customers. Google personalizes search results based on consumers’ social interactions and sifts through feeds for latest content. More Marketing Tips Seven Ways to Increase Facebook Business Page Likes Measuring Business Website Marketing How...