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Using LinkedIn Pulse For Your Online Marketing Strategy

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Using LinkedIn Pulse For Your Online Marketing Strategy

Using LinkedIn Pulse For Your Online Marketing Strategy

What Is LinkedIn Pulse? If you haven’t joined this news gathering app from LinkedIn, you should. It’s a daily news app powered by your professional connections on LinkedIn. You can choose which influencers to follow and Pulse will give you news stories and headlines based on the industry leaders you picked. It also has publishing capabilities allowing you to post your own content to share with others. There’s no better way to stay connected with what’s going on in your industry, and its mobility allows you to take it on-the-go.   Advantages of Using Pulse in Your Online Marketing Plan Now that you know what LinkedIn Pulse is, you may be wondering how you can use it to improve your online marketing strategy.   You Already Have An Audience Unlike writing optimized content on the web, you don’t have to try and capture an audience–you already have one. You can post material to a network of people who are already interested in learning about what your industry has to offer. All you have to do is provide high-quality articles that will get people buzzing about it.   Access To Influencers It gives you the ability to connect with an endless amount of industry leaders. People and businesses that otherwise wouldn’t be accessible. Using Pulse to find, meet and stay connected with other companies is important for knowing what’s trending and growing in your industry.   Search Engine Visibility When you publish articles to LinkedIn Pulse, you are actually letting your website become more visible to Google and other search engines. It’s leading people back to your website, blog and...
Brand Management Beyond Web Design

Brand Management Beyond Web Design

5 Ways to Get Visitors to Your Site You’ve decided to start a website, and although you have a vision in your mind of how it will look, there’s much more involved than a flashy design. Did you know search engine optimization (SEO) is an essential brand management component in order for your site to be found on search engines? What is SEO? It’s the continuous improvement of your site to increase search engine rankings. The goal is to have your site on the first page of search results when someone searches a keyword for your products/services. Once your web design is perfected, what comes next? Make sure your business is keeping up with these essentials to rank your site high on Google–which is how you get new visitors to your site!   5 Brand Management Tips   Keyword Strategy Take some time to create a list of keywords that describe the products and services your business offers. Put yourself in the shoes of a consumer–what would you search for? Keep it simple and include many variations.   Consistent Blog Posts Maintaining a blog is crucial for any website. Posting on inconsistent intervals won’t alert Google of activity. Instead, create a frequent schedule and stick to it! Blogs are what keep new content on your website.   Fresh Content The content of your website and blogs should be rich in uniqueness and originality. Give potential customers something your competitors don’t offer by inputting your personal voice. Our article about the importance of original content will help you understand the increased value it gives your business.   Social Media Promotion...
You Know You Need a Web Designer When…

You Know You Need a Web Designer When…

Your website is kind of like your wardrobe. If you don’t update it every few years, people are going to start to notice how old and out of date it is. But how do you know when it’s time to hire a web designer? Here are few tell-tale signs:     Your website is slow. Today’s consumer gives you less than a second before they decide whether or not they want to stay on your website. If your website takes longer than that to load, they are going to click away. A new design can be a great way to get a faster website that is less likely to send your potential customers running to a more updated competitor. Your website looks old. Take a look at some of the newest and most innovative websites out there. Web designers are doing things with code today that were unheard of three years ago. Consumers are can when your website is old, just by looking at it. If it doesn’t look like it’s keeping up with the trends, your need a web designer.   Your website doesn’t work on mobile devices. This is one of the biggest sins your website can commit. Mobile web traffic has long since outpaced desktop and laptop traffic. That means that no matter how great your normal website is, if it isn’t viewable on mobile, you’re probably only getting half as much traffic (or less) than you could be if your website were fully responsive. You might even be getting a penalty from Google, who hates non-responsive website.   You avoid directing people to your website....
Why Your Website is More Important than your Business Card

Why Your Website is More Important than your Business Card

With the age of electronic media having more or less every respectable news source ditching the old print and ink form, the same situation has become of the business card. What was once a primary way to get your name out to the world is now just a novelty. And rightly so! A business card is a terrible way to get your name out, in that tiny little space you can only write so much. And if you want to survive in today’s world, you better get yourself a website. Reasons why your website is more important than your business card are: A Website Provides Constant Updates and Better Outreach On a business card you are limited to what you can say and once you say it, the press will print them and that little message or information will stay with whoever takes one. And say, god forbid you have an error, an address change, a new phone number or something along the lines, what you will do then? On a website you are not limited with what you want to say. You can edit information you want to give out at any given moment and best of all, no one will notice any mistakes you might have made, since you would have already taken care of them. This information will then be viewed by thousands online. Compete Your website is the herald of whatever you do; a good website serves as a money maker and gets more customers. From this website, you will advertise any and all products, virtually without cost. And as thousands or more people will...
15 Web Design Terms You Need to Know

15 Web Design Terms You Need to Know

Web Design can be a very intimidating venture for those who are new to it. It contains language all on its own. Whether you are creating a website on your own, or working with a Web Developer, this list of 15 Web Design terms will help you better understand the process and create a clearer line of communication among those working on the project:   Banner: A graphic placed around a website, usually at the top, for advertising. They can be static images, text, or animated. Banners are great to draw attention to special offers and promotions on your website.     Domain name: A domain name is a name that identifies a computer or computers on the Internet. These names appear as a part of a Website’s URL. For example, in www.itvibes.com – itvibes is the domain name.     HTML: HTML stands for “HyperText Markup Language,” it is the language used to create and format web pages.     Hyperlink: A hyperlink, or link, connects one web page to other web pages either on the same website (internal linking), or web pages located on another website (external linking).     JPEG: JPEG stands for “Joint Photographic Experts Group,” JPEGs are flexible types of photo files that can be made smaller for websites.     Navigation: Navigation refers to the menus, links, icons and buttons on your site, along with where they are and where they take a use.     Outbound link: Outbound links are links that take you to an external website.     PDF: PDF stands for “Portable Document Format,” they were first developed by Adobe. PDF’s include a document...