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Houston SEO Tips For Keyword Research

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Houston SEO Tips For Keyword Research

Houston SEO Tips For Keyword Research

Keyword research is an extensive and important part of the Houston SEO process. It’s the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation. These magical words determine who visits your site and why. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience. Four tips small businesses can use for fast and effective keyword research 1. Relevancy Finding keywords that are relevant to your exact page or blog post is one of the most important things when conducting keyword research. As Houston SEO experts, we know that being relevant is much more important to your readers (and Google) than ranking. Yes, you want to rank high on search engines but, if you’re keywords aren’t relevant, visitors will click off your page. This could be a reason for changing website data–for example, high bounce rates.   2. Focus on long-tail keywords Long tail key phrases are longer and more specific keywords that a target audience will be searching when they are close to the buying stage. They are typically  phrases with 3-5 or more words in length and are the key to finding a relevant topic in any subject. Google is becoming better at analyzing the intent and the relevance of both search queries and content, therefore it has become vital to shift to long tail keywords. As an example, if you’re selling jewelry, instead of using the keyword “necklaces” a long-tail keyword like “sterling silver oval pendant necklace” is more...
Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Preventative SEO Mistakes Are you struggling with Houston SEO and integrating it into your website’s content? SEO is not an easy task nor can it be conquered overnight. However, it’s one of the most important aspects in ranking high on search engines, driving more traffic to your site, and ultimately gaining more converted leads. We know SEO is extremely important to brand management, which is why it’s also vital to perform these optimization techniques correctly. If you don’t know how to write accurately for search engines, you could be doing some things that may be hurting your website rankings. To avoid making any detrimental SEO mishaps, consider these 5 common mistakes to prevent your website from deterring customers, declining in list results, or being irrrelevant.   1. Using the Wrong Keyphrases Researching and compiling a list of keyphrases is one (if not the most) important part of SEO. The key is not to only find phrases that match your services, but to also look at relevancy. Ask yourself, if someone were to search this phrase, and my website came up, would it be what they’re looking for? If the answer is no, you should probably reconsider some different keyphrases. 2. Irrelevant Content If you’re looking at your bounce rates and wondering why it’s so low, irrelevant content could be a culprit. This also ties back to using the right keyphrases–if many people are clicking off of your site once landing, it could be because the information isn’t relevant to what they are searching for. In this case, take some time to review your content and make sure it’ conveying...
3 Advantages of an FAQ Page

3 Advantages of an FAQ Page

Does your website have an FAQ (frequently asked questions) page? If not, you’re missing out on many advantages that these informational pages can provide new customers. This is a powerful tool for a content marketing strategy–if you skip on this page, your business is actually missing potential new customers. Rather you own a B2B or B2C business, an FAQ page for clients to view answers to common inquiries, are a great way to drive users deeper into your website. 3 Benefits an FAQ Page Provides 1. Informational When a new customer enters your site, they’re usually looking for information. An FAQ page is a perfect opportunity to display answers to commonly asked questions. Your answers should provide a call to action that tempts the reader to view a different page on your website. 2. Usually Rank High Often times, FAQ pages rank high on search engine listings. Sometimes these pages will even position better than other pages on your website. It’s an opportunity you shouldn’t skip on! 3. Hyperlinks to Inside Pages What’s even more effective than providing an answer to a common question? Hyperlinking that answer to an inside page that provides additional answers to that corresponding question. When you do this, readers are clicking on other pages on your website with ease. The deeper they go into your website, the more likely they are to purchase your products and services. ITVibes Can Help! If you’re looking to revamp your website or just make it SEO friendly, ITVibes can give you expert advice and assistance with writing your content. We can write an FAQ page for your website...
Traci Huhn Announces SEO Certification

Traci Huhn Announces SEO Certification

ITVibes’ web content and SEO manager, Traci Huhn, successfully completed her SEO copywriting certification last week.  The certification by SEO Content Institute, gives professionals the additional training needed to increase knowledge and an understanding of search engine optimization practices targeted specifically for website and social media writing. The in-depth training covers every aspect of optimization that content writers will encounter. It starts with research and extensive keyword planning and also includes PPC basics, blog and web page writing, and many more learning tools. We Are Experts ITVibes strives to make every client’s website optimized and ranking high on Google in no time at all! With hope this certification adds to the value and trust you can expect from us, and we don’t stop there. Our continued research and learning in the marketing industry gives us the most up-to-date information in order to provide you with the best expert advice. Contact us today to see how we can create a customized website for your business that’s SEO...
5 Tips for Writing Compelling Web Content

5 Tips for Writing Compelling Web Content

How Do You Write Compelling Web Content? Knowing what to write on your website is often challenging. Most business owners even find it difficult to talk about themselves on their web pages. Coming up with well-written web content that is compelling to your audience is, however, achievable. Putting your customers and the search engines first while crafting the content as you go along is key to creating a happy balance. You need to have in mind who will visit your site and how they get will get there. With these strategies, you can craft content for your website that will meet customer needs. When it comes to writing compelling web content, the most important thing is the life of your content. Highlighted below are useful tips that will help you in crafting compelling web content.   1. Focus Less On Style While it’s important to have a unique writing style, you shouldn’t focus too much of your attention on the style of writing. Your primary focus should be to accurately depict your message to your target readers. Don’t worry too much with the delivery method, but instead, focus on the quality of content–because that’s what your readers are most interested in.    2. Be Simple and Clear You don’t need to over-complicate matters or write well to sound intelligent. To write compelling web content you must write your message in a clear yet concise way. Avoid using jokes or industry jargons that your readers won’t understand; it will only confuse them.   3. Provide Value Creating impact through value is a secret to crafting successful web content. Your content must attract...