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Houston SEO: New Changes for Adwords

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Houston SEO: New Changes for Adwords

Houston SEO: New Changes for Adwords

Adwords is an advertising service offered by the search engine giant Google. Houston SEO companies, as well as millions of others located throughout the world, use Adwords to display their ads on Google’s advertising network. This program allows businesses to enjoy low-cost advertising options because they only have to pay when users click the ads. The ad service is highly influenced by the use of keywords. Recently Google has confirmed that there will be some major changes with their Adwords program beginning in late May. Along with an updated user interface, Google has also announced that Adwords will also have a brand new design language that will allow the program to be more compatible with other Google applications such as Maps and Gmail. Changes To Expect From Google Adwords New User Interface The brand new user interface for Google Adwords promises to be easier to navigate, which is great news for Houston SEO experts. The new chart will show the number of clicks by the time of day for each day of the week that the ads are scheduled to appear, with all excluded hours showing up in gray. This redesign should translate without issue to all devices, making it easier than ever before to get access to your Adwords tallies for the day. New Design Language The user interface for Adwords will be built with Material Design. This is the same design language that Google uses for many other applications such as Google Maps and Gmail. This new redesign process which is overseen by Adwords project manager, Paul Feng, should take around 12 to 18 months to complete. Desktop Search...
5 Houston Web Design Terms You Need To Know

5 Houston Web Design Terms You Need To Know

Quality web design is essential to your company’s website. It helps to ensure customer satisfaction and improves the flow of traffic, guaranteeing that your sales will go up over time. If you are a Houston area business owner in need of a website upgrade, it’s a good idea to get in touch with a professional digital marketing company who can provide you with assistance in the areas of Houston web design, SEO services,  and brand management. At the same time, it’s important to familiarize yourself with these common web design terms–often times, you’ll hear some terminology thrown around, so you want to be sure you’re in the know. Essential Houston Web Design Terms All Business Owners Should Learn 404 Page Error If you surf the web often you may be familiar with this term already. A 404 Page Error is a page that a visitor to your website will see when they attempt to access a page that does not exist on your website. This is usually due to a typo in the URL or the person may have clicked on a link that has been deleted. Your 404 page should let the user know why they are receiving the error and what they need to do to get back to your website. Call to Action (CTA) This is a short yet persuasive type of text that encourages the visitor to contact your business if they are interested in the product or service you are selling. A CTA should be designed to keep the customer on the website and explore everything that you have to offer. It can urge...
Houston SEO Tips For Keyword Research

Houston SEO Tips For Keyword Research

Keyword research is an extensive and important part of the Houston SEO process. It’s the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation. These magical words determine who visits your site and why. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience. Four tips small businesses can use for fast and effective keyword research 1. Relevancy Finding keywords that are relevant to your exact page or blog post is one of the most important things when conducting keyword research. As Houston SEO experts, we know that being relevant is much more important to your readers (and Google) than ranking. Yes, you want to rank high on search engines but, if you’re keywords aren’t relevant, visitors will click off your page. This could be a reason for changing website data–for example, high bounce rates.   2. Focus on long-tail keywords Long tail key phrases are longer and more specific keywords that a target audience will be searching when they are close to the buying stage. They are typically  phrases with 3-5 or more words in length and are the key to finding a relevant topic in any subject. Google is becoming better at analyzing the intent and the relevance of both search queries and content, therefore it has become vital to shift to long tail keywords. As an example, if you’re selling jewelry, instead of using the keyword “necklaces” a long-tail keyword like “sterling silver oval pendant necklace” is more...
Houston SEO Content Manager, Alyssa Smith, Announces Certification Completion

Houston SEO Content Manager, Alyssa Smith, Announces Certification Completion

ITVibes’ web content and Houston SEO manager, Alyssa Smith, successfully completed her SEO copywriting certification last week.  The certification by SEO Content Institute gives professionals the additional training needed to increase knowledge skills and to establish an understanding of search engine optimization practices targeted specifically for website and social media writing. The extensive training courses cover every aspect of optimization that content writers will encounter. It starts with keyword research and extensive keyword planning, and also includes PPC basics, blog writing, on-page optimization, social media, and many more learning tools. We Are Houston SEO Experts ITVibes has a team of professional and knowledgeable content managers that are dedicated to brand management that helps your business grow. With the added knowledge from this SEO certification, we hope to add even more value and trust behind our name–but, we don’t stop there! Our continued research and learning in the marketing industry gives us the most up-to-date information in order to provide you with the best expert advice. Contact us today to see how we can create a customized website for your business that’s SEO friendly!...
Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Preventative SEO Mistakes Are you struggling with Houston SEO and integrating it into your website’s content? SEO is not an easy task nor can it be conquered overnight. However, it’s one of the most important aspects in ranking high on search engines, driving more traffic to your site, and ultimately gaining more converted leads. We know SEO is extremely important to brand management, which is why it’s also vital to perform these optimization techniques correctly. If you don’t know how to write accurately for search engines, you could be doing some things that may be hurting your website rankings. To avoid making any detrimental SEO mishaps, consider these 5 common mistakes to prevent your website from deterring customers, declining in list results, or being irrrelevant.   1. Using the Wrong Keyphrases Researching and compiling a list of keyphrases is one (if not the most) important part of SEO. The key is not to only find phrases that match your services, but to also look at relevancy. Ask yourself, if someone were to search this phrase, and my website came up, would it be what they’re looking for? If the answer is no, you should probably reconsider some different keyphrases. 2. Irrelevant Content If you’re looking at your bounce rates and wondering why it’s so low, irrelevant content could be a culprit. This also ties back to using the right keyphrases–if many people are clicking off of your site once landing, it could be because the information isn’t relevant to what they are searching for. In this case, take some time to review your content and make sure it’ conveying...