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Houston SEO Tips For Keyword Research

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Houston SEO Tips For Keyword Research

Houston SEO Tips For Keyword Research

Keyword research is an extensive and important part of the Houston SEO process. It’s the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation. These magical words determine who visits your site and why. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience. Four tips small businesses can use for fast and effective keyword research 1. Relevancy Finding keywords that are relevant to your exact page or blog post is one of the most important things when conducting keyword research. As Houston SEO experts, we know that being relevant is much more important to your readers (and Google) than ranking. Yes, you want to rank high on search engines but, if you’re keywords aren’t relevant, visitors will click off your page. This could be a reason for changing website data–for example, high bounce rates.   2. Focus on long-tail keywords Long tail key phrases are longer and more specific keywords that a target audience will be searching when they are close to the buying stage. They are typically  phrases with 3-5 or more words in length and are the key to finding a relevant topic in any subject. Google is becoming better at analyzing the intent and the relevance of both search queries and content, therefore it has become vital to shift to long tail keywords. As an example, if you’re selling jewelry, instead of using the keyword “necklaces” a long-tail keyword like “sterling silver oval pendant necklace” is more...
Houston SEO Content Manager, Alyssa Smith, Announces Certification Completion

Houston SEO Content Manager, Alyssa Smith, Announces Certification Completion

ITVibes’ web content and Houston SEO manager, Alyssa Smith, successfully completed her SEO copywriting certification last week.  The certification by SEO Content Institute gives professionals the additional training needed to increase knowledge skills and to establish an understanding of search engine optimization practices targeted specifically for website and social media writing. The extensive training courses cover every aspect of optimization that content writers will encounter. It starts with keyword research and extensive keyword planning, and also includes PPC basics, blog writing, on-page optimization, social media, and many more learning tools. We Are Houston SEO Experts ITVibes has a team of professional and knowledgeable content managers that are dedicated to brand management that helps your business grow. With the added knowledge from this SEO certification, we hope to add even more value and trust behind our name–but, we don’t stop there! Our continued research and learning in the marketing industry gives us the most up-to-date information in order to provide you with the best expert advice. Contact us today to see how we can create a customized website for your business that’s SEO friendly!...
Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Houston SEO Tips: 5 Common Optimization Mistakes to Avoid

Preventative SEO Mistakes Are you struggling with Houston SEO and integrating it into your website’s content? SEO is not an easy task nor can it be conquered overnight. However, it’s one of the most important aspects in ranking high on search engines, driving more traffic to your site, and ultimately gaining more converted leads. We know SEO is extremely important to brand management, which is why it’s also vital to perform these optimization techniques correctly. If you don’t know how to write accurately for search engines, you could be doing some things that may be hurting your website rankings. To avoid making any detrimental SEO mishaps, consider these 5 common mistakes to prevent your website from deterring customers, declining in list results, or being irrrelevant.   1. Using the Wrong Keyphrases Researching and compiling a list of keyphrases is one (if not the most) important part of SEO. The key is not to only find phrases that match your services, but to also look at relevancy. Ask yourself, if someone were to search this phrase, and my website came up, would it be what they’re looking for? If the answer is no, you should probably reconsider some different keyphrases. 2. Irrelevant Content If you’re looking at your bounce rates and wondering why it’s so low, irrelevant content could be a culprit. This also ties back to using the right keyphrases–if many people are clicking off of your site once landing, it could be because the information isn’t relevant to what they are searching for. In this case, take some time to review your content and make sure it’ conveying...
4 Quick and Easy Tips to Boost Your Social Media Presence

4 Quick and Easy Tips to Boost Your Social Media Presence

Social Media Marketing has revolutionized the way people buy and sell their products. Every industry and market can benefit from a strong and integrated social network. There are endless platforms to create an online network of like minded individuals exchanging advice, ideas, and eventually dollars. Being as vast as it is, Social Media can become overwhelming for those just starting out. But for expert and novice alike, utilizing these following tips will help you build your business’s social media presence, fast. Post Updates Consistently People look to Social Media to learn and gain information quickly and effortlessly. Often times, new information is published online faster than television networks air it. Establishing consistent posts builds trust in your followers that you and your business are on the pulse of new and exciting information. Encourage Comments Comments are a great way to engage your audience. Ask questions to get the conversation started. Have a piece of controversial news? Ask your network what they think about it. Probing your followers for their ideas promotes exchange and genuine interest on your page. Make a Calendar of How and When to Do Things As mentioned previously, consistency is highly valued by your audience. To help save time and energy, create a posting schedule ex. Facebook Posts 7 am., 1 pm., and 7 pm. This also helps you create windows for research and finding valuable information you audience will love. Keep Contact with the Ones Who Comment and Engage with You If you receive a comment, always reply. This shows that you appreciate your audience’s thoughts and time they took to respond to your post....
Common SEO Mistakes and How to Avoid Them

Common SEO Mistakes and How to Avoid Them

  Search Engine Optimization is one of the most important aspects of a website. We used to think that eye catching designs and interesting pictures would draw an audience to our page.  However, the success of your site depends on many things, and content is number one.  Not only does your content have to be interesting, informative, and relevant, but it should also be optimized for search engines.  It is important to understand how SEO affects your content and ultimately how people will find you on Google. In the process of learning how to make your content SEO friendly, we may encounter several mistakes that can be limiting the potential of our websites.  Webmag.co has a very helpful list of SEO Mistakes to avoid to make sure that we have the most optimized content on our website: Wrong Keywords: Using Google’s Keyword Planner can help you find keywords that are verified by statistics that show which keywords your target market is using.   Amateur Website Design: You get what you pay for here.  A professional website is engaging and easy to navigate.  Can you spot the professional? Irrelevant Content: This can include random placement of keywords, or using keywords and titles that do not match the content.   Failing to Track Data and Improve: This is a big one! Learning how to use Google Analytics helps you keep on track of your website’s statistics and see how many people come to your site and how they behave.  This helps you create strategies to fix undesirable results.   Something Set to Auto Play: This is a sure fire way to make someone jump off...