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Using LinkedIn Pulse For Your Online Marketing Strategy

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Using LinkedIn Pulse For Your Online Marketing Strategy

Using LinkedIn Pulse For Your Online Marketing Strategy

http://www.itvibes.com/website/wp-content/uploads/2016/02/LinkedIn-Pulse-Final.mp4    What Is LinkedIn Pulse? If you haven’t joined this news gathering app from LinkedIn, you should. It’s a daily news app powered by your professional connections on LinkedIn. You can choose which influencers to follow and Pulse will give you news stories and headlines based on the industry leaders you picked. It also has publishing capabilities allowing you to post your own content to share with others. There’s no better way to stay connected with what’s going on in your industry, and its mobility allows you to take it on-the-go.   Advantages of Using Pulse in Your Online Marketing Plan Now that you know what LinkedIn Pulse is, you may be wondering how you can use it to improve your online marketing strategy.   You Already Have An Audience Unlike writing optimized content on the web, you don’t have to try and capture an audience–you already have one. You can post material to a network of people who are already interested in learning about what your industry has to offer. All you have to do is provide high-quality articles that will get people buzzing about it.   Access To Influencers It gives you the ability to connect with an endless amount of industry leaders. People and businesses that otherwise wouldn’t be accessible. Using Pulse to find, meet and stay connected with other companies is important for knowing what’s trending and growing in your industry.   Search Engine Visibility When you publish articles to LinkedIn Pulse, you are actually letting your website become more visible to Google and other search engines. It’s leading people back to your website,...
Expert Digital Marketing Tips for the Fourth Quarter

Expert Digital Marketing Tips for the Fourth Quarter

October marks the beginning of the fourth quarter. We are in the last stretch of 2015, and many of us have learned and placed a lot of time and energy on our online marketing campaigns that have spanned the web through our websites, blasted through social media networks, and landed in thousands of virtual mail boxes.   Marketing Zen is one of the leading digital marketing firms in the world. They are a muti-million dollar company boasting clients such as Forbes, Progressive, and The Y. So when they speak, we listen. Here are a few tips from the experts at Marketing Zen to help finish the year off strong:   Consistent Quality Content “To level up in the content game, create an editorial content calendar and agree to publish at least once a week.” It is a must that you provide updated content frequently to not only stay in good standing with google rankings, but to establish your brand as an authority on what is new and innovative in your industry. Marketing Zen also mentions that short blurbs do not count as content anymore, real and deep content rich with information should be about 800-1200 words.   Update Your Website Design “HTML 5 and CSS 3 are hot, hot, hot. You should also design with plenty of white space, custom images,infographics, and main menus hidden behind hamburgers.” Don’t know what this means? Talk to us. Just say no to autoplay videos and audio, flash, and non-mobile sites.   Make Your Site Responsive Responsive design means that your site can be viewed on a number of different devices. It increases...
5 Ways to Increase your Gmail Efficiency

5 Ways to Increase your Gmail Efficiency

Gmail goes above and beyond to provide an email service that is user friendly and that consistently makes us say “wow!” It seamlessly incorporates other highly used applications to create a one stop shop for communication and productivity.  Here are 5 life hacks that will make your Gmail experience that much more awesome:   FullContact What: Chrome extension Function: Allows you to learn all about everyone who sends you emails including: profiles, job titles, tweets, Instagram photos, Facebook updates and information such as the location, size, and demographics of their organizations. Benefit: Saves time, creates deeper connection with contacts, allows for the ability to brief on a person before meetings.   MailTrack.io What: Chrome extension Function: Know who has read your message and when Benefit: “I never got your email” is now a thing of the past.   Gmail Offline What: Gmail application Function: Lets you work in your Gmail without internet connection Benefit: Save time and data drafting emails offline, and send and schedule them once you are connected again   Dropbox for Gmail What: Chrome Extension Function: Adds a Dropbox icon to your Gmail to incorporate Dropbox links into composed emails Benefit: Saves time and space by easily sharing links instead of sending large files   Boomerang What: Plug in Function: Lets you schedule sending emails and set reminders for follow ups if you have not received a response. Benefit: Great for sales, never miss a follow up email again. Watch the conversions flood in!   Bonus:     WiseStamp What: Chrome extension Function: Lets you create a personalized signature including a photo and eye catching design...
Add These SEO Tactics to Your “Not to Do” List

Add These SEO Tactics to Your “Not to Do” List

10 Tools for Your SEO Toolbox If you have begun your venture into the realm of online marketing through web design, web development, and social media marketing you may have already come across an important three letter acronym that can mean total success or failure for your web site.  SEO, search engine optimization, is know a leading factor in how Google and other search engines rank your website. SEO can start off begin quite overwhelming, especially with long lists of things you should and shouldn’t do. But rest assured, once your reach past the learning curve, it becomes very easy to develop and incorporate an effective SEO campaign into your website’s content. We have found a very eye pleasing and user friendly infograph from Fertile Frog that gives you 10 SEO tactics that you must avoid in order to write successful, traffic, and lead generating content:   As we continue to progress in our SEO skills, it is always helpful to have these guidelines to keep us on the right track.  Using some of the tactics may be very appealing at some times, but developing a creative alternative is always a more fruitful strategy. Thinking about creating a website?  Contact Us for more...
Millennials: The Next Marketing Frontier

Millennials: The Next Marketing Frontier

Millennials:   You may or may not have heard the term. Sources vary, but generally Millennials are classified as individuals with birth years ranging from 1982-2004.  Famous generations like the Baby Boomers have come about due to a significant societal influence, i.e. WWII.  For the Millennials, their lives have developed from a culture heavily influenced by a continually evolving entity: the computer.   Many researchers have named traits of these so-called, “Millennials” as being community engaged, globally connected, confident, tolerant, upbeat…narcissistic and entitled.  Wait, what? While Millennials have leveraged computers and the internet to give them an empathetic view and wider knowledge about the people and world around them, they have also used it as a tool to perpetuate a virtual identity and sense of self.  Hence the popularity of Social MEdia, and the ever popular “selfie”, which may or may not be a type of art form.       Though socially engaged and intrinsically self-absorbed, Millennials command a respect and power all their own.  They are a unique group of people who have seen computers and the internet evolve since their birth.  And as they grow older, their buying power and influence becomes larger.  It is important to understand the uniqueness of these individuals, as only a unique and creative marketing strategy will be successful in harnessing their interest.   Gone are the days of traditional advertising. Millennials use their computers and smart phones to shop.  Below are five tips from Mr. Joe Kaplan at Mashable.com on how to successfully capture their attention before the next cat video shows up on their feed:   “Go Mobile”: Your...