21st Century Marketing Combines Social, Mobile and Local to Attract New Customers

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21st Century Marketing Combines Social, Mobile and Local to Attract New Customers

Sales pitches are all the same. Everyone says ‘I am the best in the market and so hire me’. Let’s admit. Sales pitches are boring. If you want your consumers to notice you, you have to do something different and interesting to make you stand out in the crowd. You can’t say the same things anymore that you been saying for years. Consumers are looking for brand awareness, product benefits, value propositions and service promise. Not your 30 sec elevator pitches. People like to do business with people they know and someone they can trust. Not someone they just met. Stop Selling. Start Solving. The first step to creating a better brand recognition is building loyal audience. People like stories. Every business has a story. Rather than talking about your product or a service, share information about the value of your offerings and success stories. People don’t really care what you sell if it didn’t mean anything to them. They want to know what’s in it for them. Below are 3 ways to attract new generation customers and be successful in business: Be Social This is 21st century. We are dealing with Gen Y customers whose needs, ideas, thoughts, hang out places, likes, dislikes and purchasing behavior is totally different. Social Media is their hang out place to create social circle of friends, and businesses they want to work with. 78% of the consumers now depend on recommendations from their friends and family before making their buying decision. If they don’t see you, they don’t know you and they don’t want to do business with you. Remember, Social media is the...

Targeted Lead Generation with Location Based Search Marketing

Almost about 80% of the online searches on search engines are related to the local content. Most of the internet buyers are looking for local businesses to find the products or the services for their needs. They use location based keywords to find businesses closer to their zip codes to follow up with a call or a visit to buy offline. Search engines, Social Media sites, Mobile sites and local directories are catering to the location based information based on the new generation users’ expectations. Search engines like Google are implementing these changes to their algorithm to show search results based on the visitors’ previous search history, browsing behavior, and their interaction with Social Media sites. Their goal is to personalize the consumer’s online experience and to provide pinpointed information quickly. Even though about 52% of the consumers use location in their search like, ‘Houston Web Design‘, ‘Woodlands Commercial Realtor’ etc. Google uses IP address to target the location of the search request to serve the results around that area. More Marketing Tips Business Website Marketing Techniques Measuring Business Website Marketing How Law Firms Can Generate Leads Have you spread the word out? 5 Ways to Increase Sales It’s important for local businesses, local franchises and local stores to understand the importance of the location based strategy. By 2013, the online searches generated from the Smart phones will be higher than the searches from laptop. Smart phones are portable and use location services including Geo-tagging, Check ins, and localization. Google optimization is influenced by the mobile friendliness and browsing experience of the websites. It’s imperative to setup your business profile...

Houston Trial Law Firm

The Woodlands Web Design & Marketing Over the years, Thomas M. Fountain & Associates has gained invaluable experience representing a multitude of clients in complex litigation. They have successfully tried many jury cases to verdict, and they aggressively pursue their client’s objectives by the best application of the law according to the unique circumstances of each case. The firm recognizes the importance of hands-on, personal attention and stresses accessibility for each client. Services we offered: Website design, Social Media Marketing, Mobile Site design, Content Management Solution, Training, Monthly maintenance, Hosting and Technical Support.    {Click above} Visit site:...