If you are a real estate agent, you’re most likely aware of the enormous number of newbies entering your market. These new agents and agencies are your competition in an extremely competitive industry. At some point, you have probably considered upping your game by diving into the world of content marketing. As you should … but how effective are your efforts?
Real Estate SEO and Content Marketing
If your real estate marketing efforts do not include a solid real estate SEO strategy, it is very likely that you will not get the results you desire. Content marketing has two major goals: 1) to be found by your target audience and 2) to make a connection with your target audience. While, as a real estate agent, you are likely talented at forming connections and building relationships with people, without a real estate SEO strategy, your audience will be very limited.
What is a Real Estate SEO Strategy?
SEO is short for Search Engine Optimization. In short, SEO is a series of strategies used to increase the traffic to your website by achieving a high rank or placement in the search results of a search engine. A Real Estate SEO strategy is a series of strategies used to target those looking to buy, sell, or invest in real estate property. Did you know that Google uses literally hundreds of factors to determine where your website will rank? Some of these are on-page SEO factors such as your optimized text and images while other factors like link building and social bookmarking are less obvious, but equally important when communicating with the search engines.
Is Real Estate SEO Worth the Investment?
Marketing dollars can be hard to spend, especially when you are first getting started. But marketing is one of the most important and strategic investments you can do for the growth and success of your business. You may be the best real estate agent in the history of real estate agents, but if people don’t know you exist, your client base will grow at a very slow place. Investing in SEO is one of the fastest ways to get your business on the online map.
What About Word of Mouth?
One of the most common statements we hear from real estate agents is that they rely solely on word of mouth marketing for new business. It’s important to understand that this marketing method has changed dramatically in the digital era. People still rely on recommendations from their friends – but more often than not, these recommendations are coming through on social media. Social media marketing is a powerful tool and you can really capitalize on it, IF you know how. It’s important to realize that just because a friend makes a recommendation, that does not mean that becomes the only choice. Especially when hundreds of friends casting their vote by commenting on the thread. The next action taken will be to carefully comb through the recommendations and then research online to find the candidate that they best connect with. With an effective real estate SEO strategy, you are more likely to land among the select few they reach out to for more information.
SEO can be a scary term. The average person may know what the acronym stands for and may even know a little bit about keyphrases and content marketing. However, if you really want to become competitive, it’s best to consult a team of experts. At ITVibes, our Content & SEO team includes highly skilled developers, designers, and Certified SEO Copywriters who are well-versed in real estate SEO and content marketing strategies. Contact us to learn more about how we can help you remain competitive in the real estate market.