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How Houston Conferences Can Maximize Activity Using Social Media

Posted in Online Marketing, Seminars, Social Media Branding by

Houston Conferences including trade shows, The Woodlands Economic Outlook Conference, business expos, seminars, and local exhibitions help communities connect and create business opportunities. Communities’ success depends on knowing the right kind of people and information. Conferences’ success depends on providing a common ground to meet those right people and find that right information.

Social Media is widely accepted and used in the communities. Using Social Media can help create a bigger exposure and awareness about the conference and it’s activities.

The power of Social Media can be harnessed during all the 3 stages of a Conference.

1. Before the conference

This is like a pre-party. The online conversations on Social Media can start even before the conference commences. Social networking sites can be used to discuss about the agenda, speakers, topics presented,  sponsors and the conference’s activities. This helps in creating a deeper relationships with the audience and in creating an excessive interest and attendees.

Woodlands Economic Outlook Conference

Using Website and Blog to talk about various topics, hashtags in Twitter, interactive discussions on LinkedIn Groups, teaser videos to YouTube and updates on Facebook can create multiple channels of communications and exposure.

Social Media presents a nice opportunity to the event’s team to create polls, to ask questions to learn the audience’s issues and expectations. This helps the team in creating a better agenda and activities to draw more crowd and to create effective results.

2. During the conference

Social Media can help in creating a real time updates as the conference progresses connecting the attendees to the outside world. People who could not attend the conference can also participate through Social connections. The event’s team, speakers, sponsors and the attendees can leverage the social networks to do check-ins, upload real time pictures, videos and notes from the presentations.

The online activity could draw more people as the conference advances. This creates an opportunity to journal the conference activities in real time like never before.

3. After the conference

This is the after party stage. The fun continues on Social Media. Attendees and the events’ team can upload pictures to Flickr or Pinterest, Videos to YouTube and their posts to their Blogs and Social Media sites to share the fun moments from the conference.

Speakers and sponsors can follow up with answers to the questions during the conference and continue the conversations. Polls, surveys and feedback forums can be created to get the response from the attendees and for the lessons learnt which becomes a bridge for the next event planning.

Integrate Feeds into Website

Houston Conference Website forms a gateway to all the event’s information. This acts as the first landing page connecting various dynamic data points. Integrating Blog and Social Media feeds in real time into the Woodlands Web Design creates a knowledge platter to the visitors helping them find the information easily. The Website provides one point of entry to all information about the conference, speakers’ bio, agenda, sponsors, leading team and helps disperse to various channels based on the visitors’ interest.

Foster relationships, faster

During the entire conference’s life cycle Social Media can help create local connections and knowing other people with common interests and experience. Rather than walking away with few business cards like in past, the audience can connect and stay in touch with speakers, attendees and the event’s team on Social Media long after the event, which in turn cultivates business connections, partnerships, and long term relationships.

Do you need help understanding Social Media for your business and events’ marketing? Contact us for a free consultation or check out our upcoming seminars on Social Media, Lead Generation and Online Marketing topics to learn more about steps to create effective brand awareness and exposure.

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