Houston Energy Company Grows Four Folds Using Website and Online MarketingPosted in Online Marketing, Social Media Branding, Website Design by itvibes
Thigpen Energy Services was formed in October 2005 on the principle of providing the energy industry complete turn key solutions along with a level of customer service and care not being offered at that time. They have been involved in a wide range of services over the past 6 years including CNG, LNG and traditional oilfield service offerings.
Sam Thigpen, CEO & Founder, was looking for ways to increase the company’s brand exposure and to reach out to potential clients for services’s awareness. Sam attended our “Lead Generation and Branding” seminar conducted by Capital One Bank in The Woodlands. As we discussed about Social Media Branding and Local Search Marketing in the seminar, Sam quickly realized his next steps.
Sam approached us with his ideas and issues and wanted us to create a strategic marketing plan to help take his business to the next level. The first step to the implementation was to redesign and upgrade his static one page website to a dynamic, rich content base and easy to use Houston web design. As a second step we needed to create a brand recognition so more potential clients know about their offerings. We implemented Social Media with content strategy using Blog, Facebook, Twitter and LinkedIn profiles.
This gave Sam and his team a streamlined way to share right message to the right people through the right channels. This created a steady traffic funnel with target market reach that resulted in increased inbound leads and opportunities for more projects.
As the business has continually expanded, it became necessary for Thigpen Energy to re-organize our corporate structure to accommodate the ever growing needs of the industries in which they worked. On January 1, 2012, Thigpen Energy, L.L.C. was formed as a corporate umbrella for two subsidiary companies; Thigpen Energy Services and Thigpen Energy Construction.
Thigpen Energy Services will continue to be the service arm for Thigpen Energy, LLC and provide gas measurement, auditing, gas analyzer, SCADA and instrumentation service to their clients. As the service division for the company, they are now also offering long term service and maintenance contracts to CNG and LNG fueling infrastructure customers.
Thigpen Energy Construction was formed this year to handle the ever growing CNG and LNG construction business. With the completion of the CNG construction project for Waste Management in Conroe, TX and the previous completion of the Sysco Foods LNG fueling system installation in Houston, TX, their construction division will have established itself as the premiere CNG and LNG fueling infrastructure general contractor in the Houston region.
To support the growth and the company expansion, we created a Corporate Umbrella Marketing strategy that resulted in four Houston Website Design sites and Social Media outlets to reach out to specific audience and industries. This helps Thigpen Energy industries to give pinpointed messages to the targeted potential clients that drove higher customer conversions and return on investment.
Sam shared his success story with 50 other local business owners at our Business Connect seminar, “How to Generate Leads with Online Marketing”, conducted by the Greater Conroe/Lake Conroe Area Chamber of Commerce (one of our clients and partners). Check out the video below to hear how Sam used Website, Blog, and Social Media Marketing to build his business four folds. Would love to hear your comments and your business success tips.