Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Tue, 20 Feb 2018 16:33:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 In Depth: Adwords Keyword Match Type Modifiers https://www.itvibes.com/analytics/depth-adwords-keyword-match-type-modifiers/ https://www.itvibes.com/analytics/depth-adwords-keyword-match-type-modifiers/#respond Thu, 08 Feb 2018 18:17:15 +0000 https://www.itvibes.com/?p=15808     When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem confusing. Really […]

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When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem confusing. Really though there is nothing to fear this part only takes a little time and experience to get right.

First thing, good research into what keywords your Adwords campaign will be using. Think of these as the words that potential clients may use to search for your business online. Then, find synonyms. misspellings, and alternative versions to add the the list, See the Google keyword planner for a free tool that can be used for keyword research.

Keyword research is a concept that you may already be familiar with and while it’s not difficult to do, it’s an essential piece to any successful PPC or Organic strategy. Here’s where things get a little tricky inside Adwords, adjusting these keywords with keyword match type modifiers. Here’s a rundown the various keyword match type possibilities with some advanced insight into the pros and cons of adjusting keywords with each one.

 

Broad Keyword Match Type

The Broad Match type can be difficult to reign in due to the variations that Google may throw at the term. Possibly leading to a low click through rate (CTR) and leading to a poor quality score. That’s not to say that running a broad match type is wrong, just ensure that who ever is managing the PPC account is actively, read daily, logging user search terms and adding in negative keyword filters or else the daily budget WILL be eaten by low conversion search phrases.

 

Additionally, an excellent way to optimize the broad match type is to refine and target using broad match with match type modifiers. Do this by adding a “+” to a term in addition to your phrase. With “+” and “-” modifiers in place- then that added term must be used in order to trigger the search. For example- see below:

Phrase Keyword Match Type

 

Using the phrase match keyword match type are an excellent way for the Adwords manager to further control the terms that trigger the search ad to show. However, when setting phrase match the account manager should be certain that essential search terms are not falling through the cracks due to over targeting and leaving valid searches on the table.Close variants include misspellings, singular and plural forms, acronyms, (such as roof and roofing), abbreviations, and accents. Word order is important, meaning that ads will not show when someone enters additional words in the middle of the phrase match type.

Exact Keyword Match Type

When you are looking to target specific keywords and phrases with the highest amount of precision  available, then the exact match type is how one would accomplish this. However, like the phrase type, exact type can be tricky in order to maximize Ad exposure. It is not recommended to begin a new Adwords search campaign using the keyword match type exact. This type is best used after a few months of acquiring data on user search intent and refined into from a broader search strategy.

Which Keyword Match Type Modifier Should You Use For Your Adwords Campaign?

Each campaign is going to have a different PPC campaign strategy based on the business goals, and keywords. But there is a common foundation that is recognizable in a successful Adwords campaign.

 

  • Start with thoughtful research into the keywords and intent of possible user searches.
  • Build a strong negative keywords list that will filter out unwanted search triggers
  • Monitor the search terms that are triggering the adds
  • Add, delete, and modify the match types with modifiers as you see what users are searching for.

 

Early on in a new Ad campaign it is essential to have a manager reviewing the account and making adjustments to the keyword match types, adding modifiers as necessary and adding negative keywords.

If you’re an entrepreneur or an already established business looking to optimize, promote, and market on digital mediums; then consider contacting ITVibes, so we can build a solid strategy for your online brand.

 

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Pro Tips: How to Make Time for Marketing https://www.itvibes.com/digital-marketing/pro-tips-make-time-marketing/ https://www.itvibes.com/digital-marketing/pro-tips-make-time-marketing/#respond Thu, 08 Feb 2018 17:04:02 +0000 https://www.itvibes.com/?p=15836 Are you a small business owner? Then it’s likely you are always pressed for time. As a wearer of many hats, you probably already work seven days a week, sometimes putting in close to 100 hours by Sunday. You know that you need to make time for marketing, but it’s likely that you just aren’t […]

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Are you a small business owner? Then it’s likely you are always pressed for time. As a wearer of many hats, you probably already work seven days a week, sometimes putting in close to 100 hours by Sunday. You know that you need to make time for marketing, but it’s likely that you just aren’t sure how to fit it in. You are all too aware of the importance of marketing, but how do you set aside the time you simply don’t have?

Focus Creates More Time

We all know that a small business’s marketing plan is critical to its success but just how imperative is it that you dedicate time to doing this on a consistent basis? Marketing your business is more than just creating a few branding messages and spreading them on print and digital marketing channels. An effective marketing strategy involves careful planning to include extensive market research, comparative analysis, and specific action plans to meet your goals. Many small business owners let lack of time and money drive their marketing plan and ultimately fail. Instead, create a specific plan for marketing your business, then allocate time and budget to get you where you need to be. You will quickly learn that focus is one of the most effective ways to make time for marketing.

Here are a few ways to bring more focus to your time:

Learn from Others

No matter what industry you are in, there is someone who has gone before you. They’ve put in many hours developing, testing, and refining their marketing strategy. There is a wealth of information online to give you a starting point.

Don’t Reinvent the Wheel

Find a sample marketing plan and refine to fit your needs. You don’t have to start from scratch.

Set a Timer

Brainstorming does not have to take hours. In fact, some of the best ideas can come to you in a focused 5-minute brainstorming session.

Collaborate

Many times having a meal with a friend or chatting with a colleague over coffee break can give you the kickstart you need. You don’t have to go it alone!

Multitasking

As a business owner, you are an expert multitasker. Carry an “ideas” journal or notebook with you at all times. You might think of an idea mid-sentence during a business meeting. Give yourself the chance to write it down while you can. With everything you have on your mind, it’s likely the idea will be gone by the time the meeting is over.

Use Available Tools

With everyone in attention-deficit mode these days, a variety of sales management and marketing tools are continually being developed to streamline processes for efficiency. Many are free, while others are well worth the investment. Find the tools that will make life easier for you and use them!

Learn More

These are just a few ideas on how to make more time for marketing. As a small business owner, you did not get there by accident. You are intelligent and innovative. These tips are not anything mind-blowing, but remembering to use them can be a game-changer. At ITVibes, we are experts at streamlining the marketing process. Contact us to learn more about how an optimized digital marketing strategy can help.

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How to Get More Marketing Automation Conversions With an Effective Call to Action https://www.itvibes.com/marketing-automation/how-to-get-more-marketing-automation-conversions-with-an-effective-call-to-action/ https://www.itvibes.com/marketing-automation/how-to-get-more-marketing-automation-conversions-with-an-effective-call-to-action/#respond Thu, 08 Feb 2018 15:51:44 +0000 https://www.itvibes.com/?p=15819   When creating a marketing automation campaign, every detail counts. From sending relevant messages to your target audience, to following up with leads, the slightest action could result in a conversion. What about the emails you’re sending out to leads? Are those effectively drawing people further into your business? If not, your call to action […]

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When creating a marketing automation campaign, every detail counts. From sending relevant messages to your target audience, to following up with leads, the slightest action could result in a conversion. What about the emails you’re sending out to leads? Are those effectively drawing people further into your business? If not, your call to action text could be a small thing that’s making a big impact.

What’s in a Call to Action?

A call to action is any content within your email campaign that drives the user to take action. This could be a button going to a contact form or hyperlinked text leading to a relevant website page. Although the format can vary (get creative!) the result should always be the same. Conversions happen when someone takes action by emailing, calling, or filling out a form. So, how do you craft these messages? Here are four things to keep in mind.

Location is Everything

Is your call to action buried at the bottom of an email or hidden within the paragraph text? If so, it’s going to be more difficult for users to take action. Remember, this is the whole purpose of your marketing efforts, so make it count. It should pop out at you without being intrusive or annoying. If someone has to hunt for your website or landing page information, you may have just lost a sale.

Short & Sweet

Most people don’t want to read; they would rather visually see what you are trying to covey. Keep call to action headlines short and to the point. Extra details should be left on your website. Try something like “Call Our Expert Advisors to Get Started” with a button that links to the contact page of your website.

Watch Your Tone

An old way of crafting call to action messages is by using a somewhat aggressive tone that makes the user feel threatened or put off by the message. Try using soft language to convey what you want the person to follow through with. For example, “Don’t Wait, Call Today!” has some aggressive undertones. Instead try, “Need Help? Contact Our Experts.”

Clear & Concise

It’s important to be very clear and to get straight to the point in your call to action. Being vague can cause a reader to click away or get confused. If you want someone to call your team, just say it. If you want to lead someone to a blog post, do it. Getting right down to the purpose of your email and what should happen next is the key to gaining more conversions.

A Qualified Marketing Team

While these four tips may sound easy to implement, there is much more is involved with marketing automation. From crafting drip campaigns to segmenting lead groups, every detail matters. If you are unsure where to start, contact the team at ITVibes. Our automation experts can get your business on a path to success!

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Miles For Meals 5k Run and Walk https://www.itvibes.com/community-event/miles-meals-5k-run-walk/ https://www.itvibes.com/community-event/miles-meals-5k-run-walk/#respond Thu, 08 Feb 2018 15:26:16 +0000 https://www.itvibes.com/?p=15821 ITVibes is proud to sponsor this year’s Mile For Meals 5k Run and Walk to benefit Meals on Wheels Montgomery County. This organization provides home-delivered meals, safety checks, and transportation services to homebound seniors living in Montgomery County. With these services, elderly homebound residents are able to remain safe and cared for in their homes. […]

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ITVibes is proud to sponsor this year’s Mile For Meals 5k Run and Walk to benefit Meals on Wheels Montgomery County. This organization provides home-delivered meals, safety checks, and transportation services to homebound seniors living in Montgomery County. With these services, elderly homebound residents are able to remain safe and cared for in their homes.

Meals on Wheels

Ensuring that older homebound individuals receive proper nutrition and social interaction, Meals on Wheels serves nearly every community in America. With the help of more than two million staff and volunteers, the organization enables America’s seniors to lead their lives with independence and dignity. Meals on Wheels Montgomery County serves 550 people each weekday, helping their local aging neighbors get the nutrition they need from a friendly face.

5k Run and Walk

The course will start and end at B-52 Brewing Company. You may walk, run or jog.  Whatever works for you! Once you cross the finish line, grab a beer or soft drink and enjoy the day with food trucks, games, and more. This is a great opportunity to get outside and support your community. A portion of proceeds will go towards helping to feed homebound seniors in Montgomery County!

When

Saturday, February 17, 2018.  Registration begins at 8am with the race kicking off at 10am.

Where

B-52 Brewing Company – 12470 Milroy Lane, Conroe, TX

Registration

Last year’s event sold out 3 weeks early, so be sure to register now! Registration includes a t-shirt, 2 drink tickets (beer, lemonade, or root beer), and a souvenir pint glass. Add just $10 to your registration fee to provide home-delivered meals for an elderly couple!  Visit the Miles For Meals Race Page for pricing and registration information.

Empower Local Community Programs

Meals on Wheels Montgomery County is proud that more than 90% of all grants and donations go directly towards providing programs and services. 100% of donations remain in Montgomery County, funding programs that serve local seniors.The Meals on Wheels Mission Statement is: “To empower local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated.” ITVibes is proud to join and support their mission and hope to see you at the race!
To donate, volunteer or register for the Miles For Meals race, Click Here.

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Major Blog Content Blunders https://www.itvibes.com/content-management/major-blog-content-blunders/ https://www.itvibes.com/content-management/major-blog-content-blunders/#respond Mon, 05 Feb 2018 17:15:41 +0000 https://www.itvibes.com/?p=15800 Blog content is crucial to your Search Engine Optimization strategy, but original blog content is key. Boost your website visibility with regular blog posts, and increase your customer base by making that content compelling. You must keep content varied and think of different ways to approach the same topics.  The Importance of Blog Content Google […]

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Blog content is crucial to your Search Engine Optimization strategy, but original blog content is key. Boost your website visibility with regular blog posts, and increase your customer base by making that content compelling. You must keep content varied and think of different ways to approach the same topics. 

The Importance of Blog Content

Google uses an algorithm that heavily focuses on a website’s content and frequency of new posts. If a blog is well-maintained and updated regularly, it will receive more traffic.  If the content is too short or doesn’t make sense, Google will not recognize it.  Avoid these content blunders to ensure your blog is seen:

Unoriginal

It’s tempting to skip the keyword search and research and lean on what others have said on the subject. Lean too hard and you run the risk of plagiarism, which is pretty easy to identify.  Swapping one word out for its synonym does not make it original content. If someone Googles a keyword and sees two identical articles, chances are they’ll trust whoever wrote it first!

Unresearched

Avoid writing about something without facts to back it up  Research posts in a way that will inform the reader of something they didn’t know.  Avoid throwing too many statistics around, making it as easy to read as possible. Make the reader feel as though you’re an authority on the subject, and can be trusted to give accurate information.

Stuffed With Keywords

Keyword stuffing is quite literally the act of linking as many keywords as possible in one post. As an example, read the rest of this paragraph assuming that my keyword is “stuffing.” The result of keyword stuffing is an unnatural sounding word flow.  Stuffing too many keywords into a post can result in penalties from Google, and too much stuffing can cause readers will stop reading. Keyword stuffing is a sign of either naivety or sloppy writing. Avoid keyword stuffing and stick to good SEO practices.  (See how annoying that is?)

Boring

Readers know that not every subject is exciting or entertaining. If they’ve found your blog that means that they’re interested in the content. Keep them engaged with a relatable voice and solid information.  Avoid boring, vague posts that are hard to understand.  Even if your product or content is technical, find a way to make it easy and enjoyable to read.

No Value

Your blog content should provide some sort of value to the reader. They should feel as if they learned something new or know more about a certain subject.  Repeating well-known concepts disguised as new information is a cheap trick, and one most readers can see through.

Make Your Blog Content Count

If you’re not an experienced writer, you may be wondering how to get content for your site.  Perhaps you’re a business owner, and are too busy to spend time developing a content strategy. If this is the case, you may want to consider using an outside content writing team.  An experienced brand management firm can provide this and more to help boost your business.  

Contact Us today to learn just how much a brand management team can do for you.

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Essential SEO Tips: Local Search Marketing https://www.itvibes.com/content-marketing/essential-seo-tips-local-search-marketing/ https://www.itvibes.com/content-marketing/essential-seo-tips-local-search-marketing/#respond Wed, 31 Jan 2018 07:21:53 +0000 https://www.itvibes.com/?p=15815 Search engines use a combination of your previous search and browsing history and your geographic location to determine what search results to display. Search results will vary by county, city, state, and country. Even if a location isn’t included in the search terms, your IP address allows search engines like Google to give you location-focused […]

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Search engines use a combination of your previous search and browsing history and your geographic location to determine what search results to display. Search results will vary by county, city, state, and country. Even if a location isn’t included in the search terms, your IP address allows search engines like Google to give you location-focused search results.This presents an incredible opportunity for businesses to maximize conversions by targeting local customers. Here’s how: 

How Local Search Marketing Drives Your Business

In a sea of ever-increasing options, most consumers turn to the internet to research, select, and even make purchases with a given company. You want your website to attract consumers who are looking for your products and services AND who are likely to make a purchase. This is achieved through a well-designed collaboration of the following components:

Local Maps

It’s vital for Google to know your location in order to include you in search results to local users who want your products and services. Even if they don’t include a location in their search terms, Google will use the IP address to provide location-focused search results.

Business Reviews

Incredible reviews of your business are invaluable to your digital marketing strategy. Google culls reviews from various sites and displays short snippets in the search results. Having good reviews on as many sites as possible will enhance your brand and image to consumers who are searching online.

Local PPC

You get an incredible bang for your buck with a well-crafted ongoing local Pay Per Click (PPC) Campaign. Building AdGroup Campaigns that target a specific geographic location ensures more consumers in your target area will view your ads. Combine that with local keywords and locally driven optimized landing pages and you have a recipe for sales conversion success.

On-Site Optimization

You also want to include local keywords in your overall website optimization strategy. This helps Google determine your geographic service area. Including location pages on your website helps draw more customers from your target area.

Local Keyword Integration

Keyword research is integral to your Search Engine Optimization (SEO) strategy. It’s essential to know which local keywords are performing best and weave them throughout your web pages, titles, headings, image tags, and meta descriptions. Maintaining this strategy will keep search engines pointed at your site for your target area.

Social Media

Social media is another avenue to target your local market. Your clients and prospective customers are engaging with several social media platforms. It’s vital for you to enter their world, providing insights, recommendations, and conversation. Know the social media sites your target audience is active on and integrate social media interaction into your overall marketing strategy.

Reports

You can’t improve what you don’t measure and you can’t measure what you don’t track. It’s crucial to track and analyze the performance of your website to understand the effectiveness of your strategy. It’s the only way to maximize your return on investment (ROI).

Are You Targeting Local Customers?

Having a web presence is a great start to your digital marketing strategy, but it’s only the beginning. Are you also search-engine-optimized for local customer targeting in your desired geographic area? If not, you’ve left finding qualified leads to chance.

Learn More  

Few, if any, businesses will survive very long in today’s market without a quality digital marketing strategy. More specifically, you need a strategy that features local search marketing to drive conversions in your local target market. Don’t leave your qualified leads and maximized ROI to chance. Choose growth! Begin your local marketing strategy today.

To learn more about how a local marketing campaign will take your business to the next level, Contact Us.

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5 Innovative Tips to Maximize Your Brand https://www.itvibes.com/brand-management/5-innovative-tips-to-maximize-your-brand/ https://www.itvibes.com/brand-management/5-innovative-tips-to-maximize-your-brand/#respond Tue, 30 Jan 2018 15:00:52 +0000 https://www.itvibes.com/?p=15795 Your brand is much more than the name of your business. It encompasses your vision, standards, company culture, and image. Effective brand management should help drive the price of products and services while building customer loyalty.  Things like name recognition and positive brand associations will help bolster your success.   More Than a Name A […]

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Your brand is much more than the name of your business. It encompasses your vision, standards, company culture, and image. Effective brand management should help drive the price of products and services while building customer loyalty.  Things like name recognition and positive brand associations will help bolster your success.  

More Than a Name

A strong brand helps you break away from the rest of the pack. The more you can do to differentiate yourself from your competitors, the better. There are many tips that will help maximize your brand, but for digital marketing, these are my top 5:

1) Web Design

Your website tells the story of your company, including tangible and intangible elements.  Every aspect of your website is important. Design should be sleek and uncluttered, with a simple user interface. Content should be relevant and consistent.  A static website, without regularly published content, will flounder.  A polished, professional website lends credibility to your entire brand.

2) SEO

Search Engine Optimization (SEO) is the process of improving your website’s standing in a search engine’s results. In general, the higher you rank on the web search results page, the more visitors your site will receive.  More users translate to a higher conversion rate (converting visitors to customers).  As an internet marketing strategy, SEO considers how search engines work. This includes how people search and what algorithms the search engine will use.

3) Sales Management

Having a good sales team is crucial to your brand. The sales team should act as brand ambassadors, representing and marketing your company.  They should have all the tools they need to succeed, including sales management solutions. These solutions include CRM software to keep track of leads and live chat support to connect with prospective clients.  Don’t let leads fall through the cracks!  

4) Marketing Automation

Working in tandem with your sales management solutions will be marketing automation tools. This will allow you to see qualified prospects and their contact information.  By nurturing those leads and receiving helpful analytics, your sales team will have a profitable edge.

5) Custom Solutions

Marketing your brand can be a complex process.  It takes many moving parts, all working in unison to ensure that the right people are seeing your brand.  Brand management changes with the growth of technology, but that rate of growth has exploded in recent years. It’s more important than ever to have a customized and dynamic brand management plan.

Maximize Your Brand

When all is said and done, your brand has to have a soul.  There is a big gap between attracting customers and earning their loyalty. It’s not enough to have a nice website or a good sales team. Brand management requires the application of several practices to see success.  Contact Us for a customized brand management plan today.

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Critical Security Update: Some Downtime May Occur https://www.itvibes.com/technology-news/critical-security-update-downtime-may-occur/ https://www.itvibes.com/technology-news/critical-security-update-downtime-may-occur/#respond Tue, 16 Jan 2018 02:47:01 +0000 https://www.itvibes.com/?p=15742 Security Update: Servers Undergoing Maintenance Recently, a number of security vulnerabilities affecting multiple CPU architectures were disclosed. Our servers are currently undergoing maintenance and being patched to protect against these vulnerabilities. You may experience some downtime during the update, but your website will be back up as soon as the update is complete. Please call […]

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Security Update: Servers Undergoing Maintenance

Recently, a number of security vulnerabilities affecting multiple CPU architectures were disclosed. Our servers are currently undergoing maintenance and being patched to protect against these vulnerabilities. You may experience some downtime during the update, but your website will be back up as soon as the update is complete. Please call our technical team for any questions and related updates at (281) 730-8031.

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Why You Need a Business Blog https://www.itvibes.com/brand-management/why-you-need-a-business-blog/ https://www.itvibes.com/brand-management/why-you-need-a-business-blog/#respond Mon, 15 Jan 2018 21:16:52 +0000 https://www.itvibes.com/?p=15729 The word blog may conjure little more for you than images of an online personal journal of sorts. A place where you can chronicle your thoughts and experiences and share them with friends and family members. Given such, you may wonder why you’d ever need such a thing for your business. While this is how […]

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The word blog may conjure little more for you than images of an online personal journal of sorts. A place where you can chronicle your thoughts and experiences and share them with friends and family members. Given such, you may wonder why you’d ever need such a thing for your business. While this is how many people use their personal blogs and holds very little value for a company, a business blog is something entirely different. When utilized to its fullest potential, your company blog becomes a powerful and crucial tool in your digital marketing strategy.

The Benefits of Having a Business Blog

In times past, companies had a captive audience to market to each night as families and individuals tuned into their favorite T.V. shows. In those days, a commercial with a catchy jingle was a great way to advertise your business. Today, however, consumers can choose what they watch or read in almost every setting and do not respond well to invasive marketing. The key to an effective marketing strategy in today’s business climate is to somehow get consumers to choose to view your content on their own. This is known as inbound marketing and your company blog is an integral piece in the following ways:

1) New Content

Search engines want to see that you’re consistently publishing new content. This indicates that you’re active and engaging with the public. The problem is a typical website doesn’t generally get updated all that often. Your company blog, however, is a great way to generate new content each week. This is critical to your overall Search Engine Optimization (SEO) strategy.

2) Interaction

Generating new content is good for SEO, but generating content that people interact with is significantly better. Search engines want to see not only that you are creating new content, but that people are also interacting with it. These two pieces together form an integral part of your SEO strategy. Blog articles include secondary keyphrases which are designed to drive traffic deeper into your website.

3) Conversation

Beyond SEO, your company blog is also an opportunity for you to engage your clients and prospects in conversation beyond the sales process. You spend most of your time acquiring new clients and taking care of existing clients. There’s not always time to dig a little deeper with the individuals you encounter. Your blog gives you this opportunity.

4) Expertise

As you generate original content and engage your target audience in conversation, it’s also an opportunity to showcase your knowledge and experience. You can post blogs on topics of interest you know your target audience has questions about. You can provide insights into issues, answer questions, and give expert advice. In this way, you set yourself apart as an expert in your field and your clients and prospects feel like they’re benefitting from your valuable expertise. 

5) Human Touch

Your company blog is also an opportunity to add a personal, human touch to your business. Your blogs are written in a conversational style voice and addresses topics your clients and prospects are interested in. It’s an opportunity to enter their world through social media and engage them in conversation. It’s also an opportunity to give an inside view of your company culture and values, putting a human face and personal touch to your business.

Bringing it All Together

As you post engaging original articles consistently to your business blog and share them across social media, your target audience will take notice. When they find value in your original content, they’ll follow you and share your content with friends and family. This is the heart of inbound marketing and the key to maximizing your brand awareness. Don’t wait! Start your inbound marketing strategy today.

To learn more about inbound marketing and how your company blog is essential to your marketing success, Contact Us.

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3 Ways Marketing Automation Can Benefit Your Business https://www.itvibes.com/marketing-automation/3-ways-marketing-automation-can-benefit-your-business/ https://www.itvibes.com/marketing-automation/3-ways-marketing-automation-can-benefit-your-business/#respond Mon, 15 Jan 2018 16:07:11 +0000 https://www.itvibes.com/?p=15724   You may have heard the term marketing automation, but what does it mean? Can it actually provide the value that so many businesses are talking about? Is it worth the investment? If you are new to the world of automation in the marketing industry, don’t worry–we’ll break down everything you need to know. What […]

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You may have heard the term marketing automation, but what does it mean? Can it actually provide the value that so many businesses are talking about? Is it worth the investment? If you are new to the world of automation in the marketing industry, don’t worry–we’ll break down everything you need to know.

What is Marketing Automation?

Let’s dive right in–what is this tool that has people talking? It’s a program that enables businesses to more effectively market across multiple channels while automating repetitive tasks, generating more leads, driving more sales and optimizing ROI. Seem to good to be true? Let’s take a closer look.

Taking Advantage of What Marketing Automation Has to Offer

Once you have grasped the concept of marketing automation’s capabilities, now we will discuss how it can benefit your business. This will help you determine if it’s actually worth your investment.

1. Drive More Leads

With automation software, you can identify up to 98% of anonymous web traffic with lead capture and tracking, whether they come by phone, web form or email list. No more second guessing or cold calling. Sales are qualified because you can see website visitor history, making you aware of the pages users are viewing. Gather contacts that automatically pull from the Internet–researching and tracking down phone numbers are a thing of the past.

2. Convert Leads to Sales

Connecting with your leads has never been easier or more time-saving! With behavior-based tracking, you can customize follow-ups by using automated email catered to each specific contact. Need to send a mass email to a certain group? It’s all possible by utilizing customized group features.

3. Prove ROI

Let’s get down to the real results. What’s the point of all this data if you can’t prove a return on investment (ROI)? Marketing automation can do just that. Integrated analytics will help you understand end-to-end ROI and make key decisions with accurate and relevant data. Here are just a few of the custom analytics you can expect:

  • Comprehensive campaign analytics
  • Google AdWords integration
  • Exportable graphs and reports
  • Content ROI reports and tracking

Support For Your Business

A strong marketing automation platform should store all sales and marketing data in one place and include all of the tools necessary for optimizing campaigns, so you can quickly obtain valuable insights and then act on them directly. With everything in one place, you’ll find it easier than ever to grow your marketing programs and increase sales. If you need help transitioning your team to a marketing automation system, ITVibes can give you the support, onboarding, and training needed for a smooth process. Contact us today to get started or for more information.

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