This seminar is coducted by The Woodlands Chamber of Commerce.  Attend this seminar to learn steps to increase sales and to attract new clients.

Learn how to:

•  Create an Effective Brand Message
• Outgrow your Competition
• Improve your Existing Customers’ User Experience
• Attract New Generation Clients
• Increase Leads & Web Traffic
• Improve Conversion Rate and Call to Action

Presenter: Siva Yenneti, ITVibes, Inc.

Venue: The Woodlands Chamber
1400 Woodloch Forest Drive, Suite 300, The Woodlands

When: January 18th, 2pm – 4pm

No Cost to Attend

Are you ready to take your business to the next level in 2012?

To attend please RSVP to Michelle Brunoehler at 281.363.8112 or michelle.bruno@woodlandschamber.org or visit the event page on Chamber’s site.

Can’t make it to this seminar? Not to worry. We have more upcoming seminars in planning. Make sure to follow us on Facebook, Twitter or LinkedIn or visit our events’ page for more upcoming seminars.

Businesses are using Social Media sites to educate and create awareness on their services, products, business changes, market updates and also as customer service tools. You can be sure to get a faster response if you tweet your problem to the Tech support than sending an email. What do you think about that? All we can say, Welcome to the marketing revolution!

As we spend more time day by day maintaining Social Media updates in our profiles, it’s always a daunting question on how much time we could spend on the profiles and what we can write to be effective.

Here is a simple rule that should help you plan the strategy to leverage your time spent.

Follow the 80-20 rule

Spend 80% of your time engaging in the network. Only 20% creating content and talking about you and company.

What can you do in that 80% time?

On Facebook: Leave Comments, Like others’ posts, Share others updates, Join groups, Like Business Pages, Respond to Events etc

On Twitter: ReTweet, Reply, DM, Follow Others Lists, Create your own Lists, Create Saved Searches

On LinkedIn: Leave Comments, Like Updates, Follow Company pages, Add more Connections, Join Groups, Answer Questions, Join Polls, Share News articles, Join Discussions etc

On YouTube: Subscribe to Channels, Leave comments, Like Videos, Share Videos to your networks, Become Friends etc

Spend the other 20% of the time writing updates from your side. You could write about market news, industry fluctuations, success stories, case studies, events, upload before and after photos, and share blog articles. Easy, right?

Remember, Social Media is about conversations and building relationships. Use Social feeds to Educate, Entertain and Engage with customer, suppliers, vendors and potential clients.

If you need further help in understanding on how you could effectively use Social Media for brand recognition and lead generation to grow your business, join us at one of our upcoming seminars and we will be glad to breakdown for you. Happy Networking!

When people come to your website from Search Engines, Social Media or Email Campaigns, it is important to retain them for longer times to help them connect to your business. If the inbound traffic does not feel connected or feel overwhelmed with the content and graphics, they would click the Back button to go to the next website in line.

Your website could be driving potential clients away to your competitors website, helping them with lead generation. Is that what your website is supposed to do? I don’t think so.

Here are few points to help your website attract and retain visitors:

Visually pleasing, Ease of use

Ease of use is the top most criteria for a website to help consumers feel comfortable and less overwhelmed. This increases user stickiness and retention on the site.

Industry features

The new generation web users expect latest trend features and functions on the websites. Having dynamic and current design standards increases visitors’ activity and their willingness to interact with the website.

Intuitive navigation & pages

A well  planned and readable content over multiple pages with user friendly navigation increases both user and search engine activity on the site helping in longer time spent for easy conversion.

Online Testimonials, Video

People like to work with experts and businesses with success stories and happy customers. Rotating testimonials and client videos represent a trust level that helps in visitors’ decision making. Use them wherever possible.

Search capability

In current fast paced browsing world, visitors tend to have low attention span. They need information. And they need it fast. Adding a search capability through the website helps in serving targeted information to users on demand.

Search engine friendly

Content is always King. It’s important to use optimization strategy with keywords massaged into content to increase Search Engine Optimization. Google loves fresh and dynamic content. Using a blog within the site to publish services’ information drives keywords ranking optimizing the site for search results.

Social friendly integration

Millions of consumers spend Billions of minutes on Social Media. If you want to attract the new generation customer, it’s inevitable to implement Social Media strategy into your website. Integrating a Blog, Facebook, Twitter, YouTube and LinkedIn not only increase the user interactions but also help in brand awareness.

Mobile friendly

Mobile phones are becoming the primary sources of online searches. As more consumers use their mobile phones to look for services, it is imperative to have a mobile friendly site. Make your website mobile friendly to connect with your customers seamlessly and increase conversions

Consistent brand message

Now a days, businesses have many Social Media profiles other than just the Website. Make sure to setup these pages with the same brand message across. The Logo, caption, brand colors, contact information and the brand promise has to remain consistent.

Your website could make a deal or break a deal. If your current website is not setup to attract leads, you might be losing major chunk of your new business and sales. Remember, your website is your best sales person forward 24×7. Make sure you put the best person forward to attract prospective customers and to create effective brand recognition.

We also noticed an influx in calls from businesses who are planning to ramp up their business for next year. We totally believe this is the perfect time of the year to work on Marketing strategy and prepare the ground for next year.

Here are the top 3 reasons why you may want to get your Website design and Marketing done before the year end:

• Power up for 2012: As the economy continues to rebound everyone is realizing that if the cards are played right, there is a good opportunity for their business to grow in an effort to generate increased profits in 2012. Many businesses want to make sure they build effective online presence with a functional Houston Web design, Social Media Marketing, SEO to allow them focus on their sales beginning of the year.
• Content in Downtime: We all know Content is King. It’s the content that optimizes Websites and improves Google page ranking that could super charge the business and increase sales right from the 1st quarter. Creating content requires time, patience and focus. Most of our clients indicated they would like to utilize the holidays’ downtime to build content for their Website, Blog and Social Media feeds.
• Tax Write off: What better time than year-end to write off the money spent on Marketing? If you know that your business needs an Optimized internet presence to improve sales and for brand recognition, then why not get it completed this year and blast off into 2012 with the right tools in hand.

Starting a New Year is always exciting with many resolutions, hopes and ideas, particularly if you are involved in business. We know 2012 will be a BIG year for you, your family, friends and your business. 2012 is the year of Hope, Optimism, and Success. At the turn of the year, take a quick minute to do a business health check to make sure you are all set to take on 2012.

Search Engine Optimization, Social Media and Email Marketing are used to create a traffic funnel to this sales pitch. When the traffic lands on your website it is important to make them feel comfortable, and connected so you can convert them from visitor to a lead.

The major purpose of the website is to attract prospective customers. An integrated, user friendly and functional Website acts as the first marketing tool with high lead generation and conversion rate to increase sales and bottom line. When a functional website is combined with effective Search Engine Optimization it helps in attracting future customers and retain existing customers. Here are different ways to measure your Website marketing efforts to make sure your strategies are working.

A website with high conversion rate helps in building customers and creating opportunities for the business to grow and be successful. You can’t entice today’s customers with yesterday’s Website design and marketing methods and still be in business tomorrow.

One Integrated Strategy

Website in today’s world is not just the static website with pages about you, services, contact form etc. It’s one integrated strategy with Houston Web Design, Blog, Email and Social Media Marketing playing together. Businesses with no Blog and Social Media presence are at major disadvantage in the attracting the prospective customers.

The constant updates in Website, Blog and Social Media content results in Organic Search Engine Optimization (SEO) for Google helping your website to be found quickly to your future clients. This directly impacts the businesses reach their sales targets.

Presentation Slides

Check out our presentation slides on the same topic presented at a seminar conducted by SCORE Houston.

As a business owner your primary goal is to increase the website traffic and inbound leads. You can get highest return on your investment by having a functional website combined with online marketing efforts to improve lead to prospect conversion rates effectively over time.

Are you on Social Media? Why not join us to get our future updates, online marketing news and our seminar events’ information on Facebook, LinkedIn or Twitter.

“Social Media Marketing Made Simple” will explore how to turn media sites such as Facebook, LinkedIn, and Twitter into powerful business tools.

You will learn how to manage and maximize your time, measure the return of your activities and master the essential elements of growing your business using the power of social media marketing.

“Your Website: A First Marketing Tool” covers why it’s not enough to just have a website for your business if it’s not reaching your audience well and not attracting prospective clients.

Find out various steps to follow to make your business website an online magnet to generate more leads to increase sales and your bottom line. Learn how to integrate design, keywords, content strategy, search engine optimization, blogs and social media to make your website your first online marketing and branding tool.

Online Marketing Seminar
Social Media Marketing Made Simple & Website: a First Marketing tool

Where:
Palm Center
5330 Griggs Road
Houston, TX 77021

When:
Saturday October 22, 2011, 9:00 AM to 12:00 PM CST

Agenda:
8:30-9:00AM – Registration
9:00-10:45AM. - Social Media Marketing Made Simple by Shelley Roth,  Springboard Works
10:45-11:00AM Break
11:00-12:00PM - Your Website: A First Marketing Tool by Siva Yenneti of ITVibes

Register Now and Save!
Fee: $15 if you REGISTER NOW.
Fee at the door: $25 (only if space available)

Check out our upcoming events and seminars. Follow us on Facebook, LinkedIn, and Twitter for daily updates on our services, promotions and news.

Why Measure?

With Social Media, Search Engine Optimization and Email Marketing taking the front seat for Website Marketing to generate leads and to attract prospective clients it’s highly advisable to measure how these are working for your business’ success. Here are few factors what measuring could result in:

• Increase in inbound leads
• Lowered expenses & budgets
• Streamlined operations
• Leveraged time spent
• Business growth
• Bigger ROI

Know your Goals

Before you can measure the efforts, do you even know your goals? Everyone’s business is different and hence the goals. As a first step list the goals so you can create the measuring steps around those. Here are few examples of the website goals to consider:

You can’t improve what you don’t measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies?

As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what’s effective, and what’s not working. It’s important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful.

Define – Measure – Analyze – Improve – Control (Six Sigma Cycle)

Location: 
Lone Star College-CyFair Library – Room 131
9191 Barker Cypress Road
Cypress, TX

Date: Wednesday, October 5 · 7:30am - 9:00am

Topics covered (Plan-Do-Check-Act Cycle):

• Campaign analysis
• A/B testing
• Keywords analysis
• Website & Blog analytics
• Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare)
• Reputation management
• Monthly consolidated reports
• Quarterly strategy and adjustments

Testimonials from Attendees

How will attendees benefit from the program?
By learning more about measuring business marketing strategies and ROI to build effective and efficient procedures to build successful business.

Who should attend?
Suitable to all business owners and employees with all experience levels. The seminar offers introductory and intermediate level information. Anyone interested in learning more on how to optimize their marketing efforts to build branding, networks and business.

Are you on Social Media? You can RSVP to the event on Facebook, LinkedIn or Tweet it.

Forward this information to your friends as they might be interested in attending too. Bring all your related questions. Please let me know if you need further information. Look forward to seeing you at the seminar.

Sponsored by Small Business Development Center and the Lone Star College-Cyfair library. Call 281.290.3214 for more info. Location Map.