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Who Wins the Social Media Race?

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Who Wins the Social Media Race?

Who Wins the Social Media Race?

Social Media changes our communication landscape daily. It has revolutionized the way people learn, share, and grow. From a marketing perspective, it have given greater insight into how, what, and why people choose to buy and sell. There are countless Social Media networks with very different platforms. They vary from image based, text based, video based, and everything in between. But even with the wide range of possibilities, there are still major front runners in the Social Media race. Below are the leading Social Media Networks that have taken the internet by storm, and that you want to take note of:     Facebook According to the latest survey, Facebook is the first one among the most efficiently used Social Media. And for marketers they can truly rely on this outlet because it is a widely accepted media that are used by billions each day. Facebook also provides strategies for marketers with business applications and promotion options. If  your business is on Facebook, here are some tips to boost your presence.   Twitter People have gravitated to Twitter to share the latest news and information from around the world, in 146 or less.  It makes it easy to connect to people personally with short and sweet messages that pack an informative punch. Twitter has gained the membership of reputable leadership personalities and influeners that raise general awareness among the users. Connecting with these people and their wide range of followers can increase awareness of your brand and traffic to your website. Honorable Mention: Instagram Instagram is one of the largest growing Social Media networks that has rivaled both Facebook and Twitter. This is the media where pictures talk....
4 Quick and Easy Tips to Boost Your Social Media Presence

4 Quick and Easy Tips to Boost Your Social Media Presence

Social Media Marketing has revolutionized the way people buy and sell their products. Every industry and market can benefit from a strong and integrated social network. There are endless platforms to create an online network of like minded individuals exchanging advice, ideas, and eventually dollars. Being as vast as it is, Social Media can become overwhelming for those just starting out. But for expert and novice alike, utilizing these following tips will help you build your business’s social media presence, fast. Post Updates Consistently People look to Social Media to learn and gain information quickly and effortlessly. Often times, new information is published online faster than television networks air it. Establishing consistent posts builds trust in your followers that you and your business are on the pulse of new and exciting information. Encourage Comments Comments are a great way to engage your audience. Ask questions to get the conversation started. Have a piece of controversial news? Ask your network what they think about it. Probing your followers for their ideas promotes exchange and genuine interest on your page. Make a Calendar of How and When to Do Things As mentioned previously, consistency is highly valued by your audience. To help save time and energy, create a posting schedule ex. Facebook Posts 7 am., 1 pm., and 7 pm. This also helps you create windows for research and finding valuable information you audience will love. Keep Contact with the Ones Who Comment and Engage with You If you receive a comment, always reply. This shows that you appreciate your audience’s thoughts and time they took to respond to your post....
How to Design a Strong Integrated Online Marketing Strategy

How to Design a Strong Integrated Online Marketing Strategy

  There is a saying that says it takes an entire village to raise a child. Similarly, it takes an entire company to design an online marketing strategy. An online marketing strategy is a living breathing entity that requires attention, nourishment, and support from all aspects of a business. Here are some tips to help bring everyone together in effort to create your best online marketing strategy yet:   Join Hands Coming together to develop a unified and aligned message that hits on major customer end points from each department promotes internal communication within teams and outlines the process that a customer will encounter when working with your company. Having everyone on the same page provides a smooth ride for everyone.   Take the Journey Once your company has aligned a direction, place yourself in your customer’s position and define each step of the process they will go through in working with your business. Document these stages and understand where each team (sales, marketing, development, etc.) plays a role and what role they play. Develop Content Using each department’s strengths, begin to develop the content you wish to promote and distribute. Content can be in many forms: blogs, social media, newsletters, website content, brochures, etc. The core theme however should be evident in every part. This theme is decided on through the collaborative efforts of the company’s departments. Identify marketing, sales, and customer support goals from each department to develop a unified representation of your company.   Distribute Content Content can be distributed in many ways via email, social media networks, and PR campaigns. Again, coming together as a...
Why Real Estate Agents Need to Be on Instagram

Why Real Estate Agents Need to Be on Instagram

  Real Estate is an Industry of Connection   Social Media takes users into the day to day lives of real estate agents and firms to create a community of trust and support. It helps potential clients learn about the person they are choosing to help them make one of biggest decisions of their life. Facebook dominates the Social Media scene, however Instagram is giving it a run for its money with over 200 million users online, and is growing quickly, with a 23 percent increase in users in over a six month period. Real Estate is an industry of visuals. The nature of Instagram and its focus primarily on sharing photos can describe your Real Estate business and culture in a way that no words can.   What is Instagram? Instagram is a free app that gives you a way to share your life with friends and followers through pictures. You take a photo with your phone and have options to add a filter to add an artistic feel to the image and post it to your account. Instagram’s mission is a real estate agents dream: “We imagine a world more connected through photos.”   Instagram a Game Changer for Real Estate Greater Engagement: In a recent study Instagram delivered brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. “If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.” Forrester   Easily Collaborated with Other Social Media: Instagram posts are easy to...
Five Things That Limit the Success of Your Website

Five Things That Limit the Success of Your Website

With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and the writers at Website Magazine are giving it to us with their article “5 Reasons Why Your Website Will Never Be Successful.” Never is a strong word, but that is what we can count on if our website has the following:   “Lack of Usability” Confusing, difficult, and frustrating are words that you do not want visitors to use to describe your website. If a user cannot find what they are looking for within the first two clicks, their third click is surely to be the back button. The Solution: Easy-to-navigate pages, readily available information, clean layout, clear headers and organization of information.  All of these aspects allow the user to find information quickly and effortlessly, leaving them the time, energy, and willingness to give you a call.   “Information Overload” A bombardment of pictures, video, and text may seem thorough, but to a new visitor it is nothing less than overwhelming. “Customers crave information,” and it is the cornerstone of a good content strategy to provide enough but not too much all at once.  Instead try this…   The Solution: Provide key information, presenting focused information in a logical way. Place yourself in the customer’s position and ask yourself what are they looking for? Then develop your key points based on fulfilling those needs.   “Poor Website Name” Customers...
Optimize your Facebook Business Page to Increase your Online Presence and Customer Conversions

Optimize your Facebook Business Page to Increase your Online Presence and Customer Conversions

Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. And with a few tips from the marketing gurus at Business 2 Community, you can learn how to optimize your Facebook business page to generate higher rankings, easy discover-ability, and big profits through customer conversions.   Choosing A Page Name Choosing the right name for your Facebook page is essential. The name needs to convey your business culture and personality to create brandability. When customers see your name appear on their news feeds, they need to feel like they know what your company represents. Relativity comes into play when users are searching for your associated service or product. “The “first word of your Facebook page title is the most significant in the eyes of Google.” Make sure that the name accurately represents what you provide so visitors searching for your service/product on Google can easily find you.   Customize your URL “If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition” B2C. Just like with your main website, you can customize the URL on your FB business page.  This is a miracle worker in terms of Search Engine Optimization. Not only does it boost your rankings on search engines, but it makes it easier to create a greater presence on Facebook.   Fill Out Your Profile “A complete profile reveals your professional attitude and is a clear signal to your audience...