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How to Use Instagram for Your Houston Digital Marketing Strategy

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How to Use Instagram for Your Houston Digital Marketing Strategy

How to Use Instagram for Your Houston Digital Marketing Strategy

When it comes to social media and Houston digital marketing, your brand and your business name should be connected via Facebook, Twitter, LinkedIn, and other powerful platforms. In this visually-oriented era, it’s also important to have an Instagram presence. Learn How To Use Instagram To Promote Your Brand Instagram is a bit different than other social media sites, so it’s important to learn the ins and outs of the app before you start promoting. Fully Complete and Connect Your Profile If you have a personal Instagram for fun, keep that one separate. Make sure to open a business Instagram account and follow these steps. Select a username that reflects a business bio, and fill out the bio portion. Select a profile photo that really brings attention to your brand, and make sure to connect to your business website. Use the bio link block as a marketing tool–direct it back to a landing page that also highlights Instagram posts. This landing page is a good spot for promotions that don’t work well on Instagram. Track Traffic At the end of the day, you want to ensure that your marketing strategies are working, especially if you’re new to the realm of advertising and promotion on social media. You can use a bit.ly link to shorten the link in your bio link. This is ideal because you can track traffic solely through the bit.ly link to see how many people are clicking through. You can easily do this with all of your Instagram links, but the bio link is the most important. Hashtags: A Houston Digital Marketing Must For Local Awareness Hashtags are...
How To Build A LinkedIn Strategy For A Houston Digital Marketing Campaign

How To Build A LinkedIn Strategy For A Houston Digital Marketing Campaign

Does it seem like you’re putting hours of effort into your LinkedIn business page, but you just aren’t seeing results? That’s because LinkedIn has a much different strategy than other social media platforms like Twitter and Facebook. Simply making posts to a business page isn’t enough to get widespread awareness of your brand. Although it can seem hopeless, LinkedIn offers several additional outlets to create engagement and to ultimately gain conversions. Having trouble with your social media marketing strategy? ITVibes can help! LinkedIn: Part of Your Houston Digital Marketing Strategy Try these tools that LinkedIn provides for business pages. When used correctly, LinkedIn can be an effective platform in your Houston digital marketing campaign by creating engagement, targeting the right type of customers for your business, and converting those leads into conversions! Posts While you may be posting to your business page, posting articles to you personal LinkedIn page, is also an essential component for capturing more attention. You should also consider joining industry groups and posting articles there as well. This will provide you a more targeting group that is specifically interested in your area of expertise. Make sure to also use these key factors when utilizing LinkedIn posts: Keywords Relevancy Share updates and comments Make connections Sponsored Updates Much like boosting a post on Facebook, sponsored updates allows you to pay LinkedIn to promote your articles. This allows you to promote your content to a targeted audience directly to their news feed–even if they aren’t connected to your business page. You really can’t go wrong with sponsoring your updates because it gives you direct access to an...
Benefits of Using Twitter for Social Media Marketing

Benefits of Using Twitter for Social Media Marketing

Currently, Twitter has 307 million monthly active users from around the world. Its extraordinary growth has led many businesses to incorporate it as a tool in their social media marketing plan. It’s an effective marketing platform that can also be used to build client/consumer relationships. The short form immediacy it offers is unlike any other social media platform—a main reason for its phenomenal popularity. Twitter is a necessary part of every business’ social media marketing plan—it has the ability to give your businesses an online presence.   Social Media Marketing—Why Twitter? Twitter can benefit your company as a technique to fulfill your social media marketing needs in four ways: 1.  Branding If you send out good information through your tweets continuously, people will start to know your name on Twitter and share your posts. So, your brand name, company name, and personal name will begin to be recognized in your industry, thus creating a reputable business name. 2.  Establish Stronger Relationships Many of your customers are probably already on Twitter, or eventually, will be. This means you should be too! Twitter allows you to send short, quick messages called tweets to your target market. If you provide customers with knowledgeable information, they will return to your site, and keep your business in mind when buying the products or services you offer. 3. Improve Organic Search Engine Rankings Social media marketing has a strategy, and it should include bringing users to your website. Tweets that link to your blog articles will generate inbound hits, which allows Google to rank your site higher! 4.  Monitoring Twitter is also a great news...
Who Wins the Social Media Race?

Who Wins the Social Media Race?

Social Media changes our communication landscape daily. It has revolutionized the way people learn, share, and grow. From a marketing perspective, it have given greater insight into how, what, and why people choose to buy and sell. There are countless Social Media networks with very different platforms. They vary from image based, text based, video based, and everything in between. But even with the wide range of possibilities, there are still major front runners in the Social Media race. Below are the leading Social Media Networks that have taken the internet by storm, and that you want to take note of:     Facebook According to the latest survey, Facebook is the first one among the most efficiently used Social Media. And for marketers they can truly rely on this outlet because it is a widely accepted media that are used by billions each day. Facebook also provides strategies for marketers with business applications and promotion options. If  your business is on Facebook, here are some tips to boost your presence.   Twitter People have gravitated to Twitter to share the latest news and information from around the world, in 146 or less.  It makes it easy to connect to people personally with short and sweet messages that pack an informative punch. Twitter has gained the membership of reputable leadership personalities and influeners that raise general awareness among the users. Connecting with these people and their wide range of followers can increase awareness of your brand and traffic to your website. Honorable Mention: Instagram Instagram is one of the largest growing Social Media networks that has rivaled both Facebook and Twitter. This is the media where pictures talk....
4 Quick and Easy Tips to Boost Your Social Media Presence

4 Quick and Easy Tips to Boost Your Social Media Presence

Social Media Marketing has revolutionized the way people buy and sell their products. Every industry and market can benefit from a strong and integrated social network. There are endless platforms to create an online network of like minded individuals exchanging advice, ideas, and eventually dollars. Being as vast as it is, Social Media can become overwhelming for those just starting out. But for expert and novice alike, utilizing these following tips will help you build your business’s social media presence, fast. Post Updates Consistently People look to Social Media to learn and gain information quickly and effortlessly. Often times, new information is published online faster than television networks air it. Establishing consistent posts builds trust in your followers that you and your business are on the pulse of new and exciting information. Encourage Comments Comments are a great way to engage your audience. Ask questions to get the conversation started. Have a piece of controversial news? Ask your network what they think about it. Probing your followers for their ideas promotes exchange and genuine interest on your page. Make a Calendar of How and When to Do Things As mentioned previously, consistency is highly valued by your audience. To help save time and energy, create a posting schedule ex. Facebook Posts 7 am., 1 pm., and 7 pm. This also helps you create windows for research and finding valuable information you audience will love. Keep Contact with the Ones Who Comment and Engage with You If you receive a comment, always reply. This shows that you appreciate your audience’s thoughts and time they took to respond to your post....
How to Design a Strong Integrated Online Marketing Strategy

How to Design a Strong Integrated Online Marketing Strategy

  There is a saying that says it takes an entire village to raise a child. Similarly, it takes an entire company to design an online marketing strategy. An online marketing strategy is a living breathing entity that requires attention, nourishment, and support from all aspects of a business. Here are some tips to help bring everyone together in effort to create your best online marketing strategy yet:   Join Hands Coming together to develop a unified and aligned message that hits on major customer end points from each department promotes internal communication within teams and outlines the process that a customer will encounter when working with your company. Having everyone on the same page provides a smooth ride for everyone.   Take the Journey Once your company has aligned a direction, place yourself in your customer’s position and define each step of the process they will go through in working with your business. Document these stages and understand where each team (sales, marketing, development, etc.) plays a role and what role they play. Develop Content Using each department’s strengths, begin to develop the content you wish to promote and distribute. Content can be in many forms: blogs, social media, newsletters, website content, brochures, etc. The core theme however should be evident in every part. This theme is decided on through the collaborative efforts of the company’s departments. Identify marketing, sales, and customer support goals from each department to develop a unified representation of your company.   Distribute Content Content can be distributed in many ways via email, social media networks, and PR campaigns. Again, coming together as a...