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Using LinkedIn Pulse For Your Online Marketing Strategy

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Using LinkedIn Pulse For Your Online Marketing Strategy

Using LinkedIn Pulse For Your Online Marketing Strategy

http://www.itvibes.com/website/wp-content/uploads/2016/02/LinkedIn-Pulse-Final.mp4    What Is LinkedIn Pulse? If you haven’t joined this news gathering app from LinkedIn, you should. It’s a daily news app powered by your professional connections on LinkedIn. You can choose which influencers to follow and Pulse will give you news stories and headlines based on the industry leaders you picked. It also has publishing capabilities allowing you to post your own content to share with others. There’s no better way to stay connected with what’s going on in your industry, and its mobility allows you to take it on-the-go.   Advantages of Using Pulse in Your Online Marketing Plan Now that you know what LinkedIn Pulse is, you may be wondering how you can use it to improve your online marketing strategy.   You Already Have An Audience Unlike writing optimized content on the web, you don’t have to try and capture an audience–you already have one. You can post material to a network of people who are already interested in learning about what your industry has to offer. All you have to do is provide high-quality articles that will get people buzzing about it.   Access To Influencers It gives you the ability to connect with an endless amount of industry leaders. People and businesses that otherwise wouldn’t be accessible. Using Pulse to find, meet and stay connected with other companies is important for knowing what’s trending and growing in your industry.   Search Engine Visibility When you publish articles to LinkedIn Pulse, you are actually letting your website become more visible to Google and other search engines. It’s leading people back to your website,...
How to Improve Your Facebook Engagement

How to Improve Your Facebook Engagement

Think about the last time you were on Facebook and used the “Like” button to give a virtual nod or high five in approval of a photo, video, or link. What made you decide to take that action? Was the content visually appealing, emotionally stimulating, or interesting and thought provoking? In each of these cases, the content that you decided to engage with via “Like”, “Comment”, or “Share” provided a value to you, your interests, or your goals. Now turn the tables and ask yourself, “How is my content going to provide value so that my audience engages with it?” Lets dissect the word “Engagement.” Engagement in regard to Social Media can be the measurement of how successful your published content is. When you engage someone to either like, comment, or share what you have posted, you have given them so much value that they felt the need to connect with it, and best case scenario, share with their network.  This is the essence of social media. Now we learn from the Social Media experts at Hootsuite, on how to increase Facebook engagement. *Photo Credit: file:///C:/Users/Vaness/Downloads/10-social-media-tips-for-small-business.pdf   Hootsuite is an essential tool in your Social Media toolbox that helps you streamline your campaign with scheduled posts and easy sharing options.  To learn more about social media, or to discus your Business’s Online Marketing needs, Contact us...
Why Your Website is More Important than your Business Card

Why Your Website is More Important than your Business Card

With the age of electronic media having more or less every respectable news source ditching the old print and ink form, the same situation has become of the business card. What was once a primary way to get your name out to the world is now just a novelty. And rightly so! A business card is a terrible way to get your name out, in that tiny little space you can only write so much. And if you want to survive in today’s world, you better get yourself a website. Reasons why your website is more important than your business card are: A Website Provides Constant Updates and Better Outreach On a business card you are limited to what you can say and once you say it, the press will print them and that little message or information will stay with whoever takes one. And say, god forbid you have an error, an address change, a new phone number or something along the lines, what you will do then? On a website you are not limited with what you want to say. You can edit information you want to give out at any given moment and best of all, no one will notice any mistakes you might have made, since you would have already taken care of them. This information will then be viewed by thousands online. Compete Your website is the herald of whatever you do; a good website serves as a money maker and gets more customers. From this website, you will advertise any and all products, virtually without cost. And as thousands or more people will...
Who Wins the Social Media Race?

Who Wins the Social Media Race?

Social Media changes our communication landscape daily. It has revolutionized the way people learn, share, and grow. From a marketing perspective, it have given greater insight into how, what, and why people choose to buy and sell. There are countless Social Media networks with very different platforms. They vary from image based, text based, video based, and everything in between. But even with the wide range of possibilities, there are still major front runners in the Social Media race. Below are the leading Social Media Networks that have taken the internet by storm, and that you want to take note of:     Facebook According to the latest survey, Facebook is the first one among the most efficiently used Social Media. And for marketers they can truly rely on this outlet because it is a widely accepted media that are used by billions each day. Facebook also provides strategies for marketers with business applications and promotion options. If  your business is on Facebook, here are some tips to boost your presence.   Twitter People have gravitated to Twitter to share the latest news and information from around the world, in 146 or less.  It makes it easy to connect to people personally with short and sweet messages that pack an informative punch. Twitter has gained the membership of reputable leadership personalities and influeners that raise general awareness among the users. Connecting with these people and their wide range of followers can increase awareness of your brand and traffic to your website. Honorable Mention: Instagram Instagram is one of the largest growing Social Media networks that has rivaled both Facebook and Twitter. This is the media where pictures talk....
4 Quick and Easy Tips to Boost Your Social Media Presence

4 Quick and Easy Tips to Boost Your Social Media Presence

Social Media Marketing has revolutionized the way people buy and sell their products. Every industry and market can benefit from a strong and integrated social network. There are endless platforms to create an online network of like minded individuals exchanging advice, ideas, and eventually dollars. Being as vast as it is, Social Media can become overwhelming for those just starting out. But for expert and novice alike, utilizing these following tips will help you build your business’s social media presence, fast. Post Updates Consistently People look to Social Media to learn and gain information quickly and effortlessly. Often times, new information is published online faster than television networks air it. Establishing consistent posts builds trust in your followers that you and your business are on the pulse of new and exciting information. Encourage Comments Comments are a great way to engage your audience. Ask questions to get the conversation started. Have a piece of controversial news? Ask your network what they think about it. Probing your followers for their ideas promotes exchange and genuine interest on your page. Make a Calendar of How and When to Do Things As mentioned previously, consistency is highly valued by your audience. To help save time and energy, create a posting schedule ex. Facebook Posts 7 am., 1 pm., and 7 pm. This also helps you create windows for research and finding valuable information you audience will love. Keep Contact with the Ones Who Comment and Engage with You If you receive a comment, always reply. This shows that you appreciate your audience’s thoughts and time they took to respond to your post....
How to Design a Strong Integrated Online Marketing Strategy

How to Design a Strong Integrated Online Marketing Strategy

  There is a saying that says it takes an entire village to raise a child. Similarly, it takes an entire company to design an online marketing strategy. An online marketing strategy is a living breathing entity that requires attention, nourishment, and support from all aspects of a business. Here are some tips to help bring everyone together in effort to create your best online marketing strategy yet:   Join Hands Coming together to develop a unified and aligned message that hits on major customer end points from each department promotes internal communication within teams and outlines the process that a customer will encounter when working with your company. Having everyone on the same page provides a smooth ride for everyone.   Take the Journey Once your company has aligned a direction, place yourself in your customer’s position and define each step of the process they will go through in working with your business. Document these stages and understand where each team (sales, marketing, development, etc.) plays a role and what role they play. Develop Content Using each department’s strengths, begin to develop the content you wish to promote and distribute. Content can be in many forms: blogs, social media, newsletters, website content, brochures, etc. The core theme however should be evident in every part. This theme is decided on through the collaborative efforts of the company’s departments. Identify marketing, sales, and customer support goals from each department to develop a unified representation of your company.   Distribute Content Content can be distributed in many ways via email, social media networks, and PR campaigns. Again, coming together as a...