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Why Real Estate Agents Need to Be on Instagram

Why Real Estate Agents Need to Be on Instagram

  Real Estate is an Industry of Connection   Social Media takes users into the day to day lives of real estate agents and firms to create a community of trust and support. It helps potential clients learn about the person they are choosing to help them make one of biggest decisions of their life. Facebook dominates the Social Media scene, however Instagram is giving it a run for its money with over 200 million users online, and is growing quickly, with a 23 percent increase in users in over a six month period. Real Estate is an industry of visuals. The nature of Instagram and its focus primarily on sharing photos can describe your Real Estate business and culture in a way that no words can.   What is Instagram? Instagram is a free app that gives you a way to share your life with friends and followers through pictures. You take a photo with your phone and have options to add a filter to add an artistic feel to the image and post it to your account. Instagram’s mission is a real estate agents dream: “We imagine a world more connected through photos.”   Instagram a Game Changer for Real Estate Greater Engagement: In a recent study Instagram delivered brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. “If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.” Forrester   Easily Collaborated with Other Social Media: Instagram posts are easy to...
Five Things That Limit the Success of Your Website

Five Things That Limit the Success of Your Website

With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and the writers at Website Magazine are giving it to us with their article “5 Reasons Why Your Website Will Never Be Successful.” Never is a strong word, but that is what we can count on if our website has the following:   “Lack of Usability” Confusing, difficult, and frustrating are words that you do not want visitors to use to describe your website. If a user cannot find what they are looking for within the first two clicks, their third click is surely to be the back button. The Solution: Easy-to-navigate pages, readily available information, clean layout, clear headers and organization of information.  All of these aspects allow the user to find information quickly and effortlessly, leaving them the time, energy, and willingness to give you a call.   “Information Overload” A bombardment of pictures, video, and text may seem thorough, but to a new visitor it is nothing less than overwhelming. “Customers crave information,” and it is the cornerstone of a good content strategy to provide enough but not too much all at once.  Instead try this…   The Solution: Provide key information, presenting focused information in a logical way. Place yourself in the customer’s position and ask yourself what are they looking for? Then develop your key points based on fulfilling those needs.   “Poor Website Name” Customers...
Optimize your Facebook Business Page to Increase your Online Presence and Customer Conversions

Optimize your Facebook Business Page to Increase your Online Presence and Customer Conversions

Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. And with a few tips from the marketing gurus at Business 2 Community, you can learn how to optimize your Facebook business page to generate higher rankings, easy discover-ability, and big profits through customer conversions.   Choosing A Page Name Choosing the right name for your Facebook page is essential. The name needs to convey your business culture and personality to create brandability. When customers see your name appear on their news feeds, they need to feel like they know what your company represents. Relativity comes into play when users are searching for your associated service or product. “The “first word of your Facebook page title is the most significant in the eyes of Google.” Make sure that the name accurately represents what you provide so visitors searching for your service/product on Google can easily find you.   Customize your URL “If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition” B2C. Just like with your main website, you can customize the URL on your FB business page.  This is a miracle worker in terms of Search Engine Optimization. Not only does it boost your rankings on search engines, but it makes it easier to create a greater presence on Facebook.   Fill Out Your Profile “A complete profile reveals your professional attitude and is a clear signal to your audience...
Add These SEO Tactics to Your “Not to Do” List

Add These SEO Tactics to Your “Not to Do” List

10 Tools for Your SEO Toolbox If you have begun your venture into the realm of online marketing through web design, web development, and social media marketing you may have already come across an important three letter acronym that can mean total success or failure for your web site.  SEO, search engine optimization, is know a leading factor in how Google and other search engines rank your website. SEO can start off begin quite overwhelming, especially with long lists of things you should and shouldn’t do. But rest assured, once your reach past the learning curve, it becomes very easy to develop and incorporate an effective SEO campaign into your website’s content. We have found a very eye pleasing and user friendly infograph from Fertile Frog that gives you 10 SEO tactics that you must avoid in order to write successful, traffic, and lead generating content:   As we continue to progress in our SEO skills, it is always helpful to have these guidelines to keep us on the right track.  Using some of the tactics may be very appealing at some times, but developing a creative alternative is always a more fruitful strategy. Thinking about creating a website?  Contact Us for more...
ITVibes and HICC Host Social Media for Business Growth Seminar Series

ITVibes and HICC Host Social Media for Business Growth Seminar Series

ITVibes is very excited to be partnering with The Houston Intercontinental Chamber of Commerce to bring its members and the community valuable information on using Social Media for Business. The HICC is an organization that provides services and events that focus on tangible business results and teach their members and the community how to measure the effectiveness of their efforts. They are an international organization and have several foreign consulates and members from numerous countries such as Mexico, China, Malta, Canada, Japan, and England. Our experience at ITVibes creating integrated websites as marketing solutions with mobile strategy, Social Media branding and Local Search Engine Optimization with high lead generation and conversion rates is shared with our community through ongoing informational seminars. Our partnership with HICC reflects the core values of each organization. Both HICC and ITVIbes ongoing educational events and services add value to business and the community by bringing innovative strategy and information to help businesses adapt and thrive in an ever changing environment. Below is a video of HICC President Reggie Gray speaking about our partnership:   The lecture series is led by ITVibes President Siva Yenneti, and provides an introduction and overview of the benefits and potential of Social Media business. The series emphasizes the major Social Media networks that businesses need to utilize to become competitive forces in online marketing and business. Each lecture highlights different aspects of using Social Media and how to measure the effectiveness of those efforts. The series is suitable for all business owners and employees with all experience levels. Each seminar offers introductory and intermediate level information. Anyone interested in learning how to optimize businesses’ online presence...

Why Industrial Companies in Houston Should Explore Using Social Media to Engage Customers

Houston, The Woodlands and surrounding areas are entering into a 21st century generation markets. We are dealing with new consumer base with a different mind set and approach. To keep attracting new customers, businesses need to engage with them and go where they are. Social Media is the new communications medium. With millions of people spending billions of minutes, it’s where prospects like to hang out. Houston based manufacturing and industrial companies can use Facebook, Twitter, LinkedIn and YouTube to create bigger brand recognition and to recruit top talent. Top level executives are working on new media strategies to reduce costs in their supply chain. Social Media can help build audience to steer traffic to the company’s website. By integrating  a daily blog with the company’s social media sites, marketing managers can present and solve business issues to create market’s thought leader status to engage with existing customers and to entice new ones. Most of the manufacturing comapanies have not really jumped on the Social Media band wagon yet. The industrial executives are still asking questions: How does the new technology improve my business? We have been in business for so long without this new media. Do we really need this now? Not all our customers are using Social Media. Why should we devote time and resources to something we don’t use or understand? The answer. Yes. You should be using Social Media. Why? Houston Website design is a static online sales pitch. Social Media is interactive, and requires engagement. It’s an online conversation that helps in building B2B relationships. The first step to the strategy is to understand...